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FIB - Scams 101 - Ye Olde Archives
Posted By: Mel. White In Response To: This really is the bottom line... (Mr Bluto ^_^)
Sunday, 4 June 2006, at 2:02 p.m.
(though I do disagree about Yahoo groups, having seen successes such as Flylady and other groups there. If your list is small, you can start there and move to another service -- just because you start with something doesn't mean you have to stay there.)
I know you prefer to do things yourself, but Bluto has some strong points in favor of having it hosted. One of the things we have to do is decide where our focus is going to be -- on the tech stuff or on the marketing stuff. Any time you spend dinking with the tech stuff takes away from your marketing. If the tech stuff makes you money (as it does for me), then it's worth doing it yourself. If you're not making an income from the tech stuff, have it hosted.
> 1. GetResponse (very popular)
> 2. Aweber (the most popular among smaller but successful marketers)
> 3. 1Shoppingcart (very popular)
> 4. EmailAces (lower priced on the lower packages but also limited)
When checking out a service, also check the RBLS (spammer block lists used by many of the ISPs) to see if the service appears on them. Wikipedia has a list of them in this article: http://dspace.library.drexel.edu/retrieve/3713/Croff_Rebecca.pdf
> If you cannot afford a service just yet (which will cost you around $8 to
> $20/mo) then, IMO, you should not even bother with a newsletter just yet.
> No point in building a list if there is a high probability that you will
> have to drop out at some point doe to lack of funds. It's going to take
> time to build a responsive list and in that time you will spend money.
Part of my reasoning for using Yahoo. Life Happens (as we all know) and a group with an archive is easier to reactivate and to keep active than an occasional newsletter. I'm a member of the National Storytellers' Association and their email is SO infrequent and the title is SO vague that I have once or twice nearly spam-griped about it.
However... to each their own. In any case, I second his suggestion that you use a hosted service.
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