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FIB - Scams 101 - Ye Olde Archives
Posted By: Steve MacLellan <steve@homebusiness-websites.com> In Response To: Re: Let me tell you something about lists (Kevin Larsen)
Tuesday, 25 July 2006, at 9:42 a.m.
Hi Kevin,
> If I may ask, what is your business? I would like to know to see why it is
> you don't need lists.
I do web development for people like Dr. Paul Hartunian, Bob Serling, and a few other big names you may or may not recognize. My newsletter was about web development. These type of people don't want to read about how to improve their development skills -- they want someone to do it for them.
For those who were subscribed to my list -- people who wanted to improve their development skills, they were mostly the "do it yourself" crowd. Some of them used to email me and tell me how much they liked the newsletter and ask for advice on their projects. But they seldom hired me to do anything for them or purchased any of the products I either created or recommended.
I used to spend hours every week creating the newsletter, only to spend hours more, answering emails on "how to" do something, when they couldn't buy the tools I suggested to make their life easier.
But it isn't their fault...
I targeted my services to ONE market, which more often than not comes by referrals, and my newsletter was targeting a different market... a group that I thought would be interested in information and tools to help them in their own web development. They WERE interested... but not in buying stuff from ME.
The problem was my own doing. The second niche did not fit the profile of my "ideal customer." I realized I was wasting valuable time and effort marketing to the second group. So I stopped.
This doesn't mean that I won't test a newsletter again, in the future. But it won't be tutorials on how to build websites, and what tools to use. It will be more targeted to the group that actually hire my business for web development. These people don't want tutorials on how to do it themselves.
Then again... as long as the business keeps growing the way it has, I may never bother with another newsletter.
LOL... I do have all of my clients on a mailing list though. You should see the amount of work that comes in on Friday when I email them and tell them I'm leaving for the cottage, for the weekend, in two hours. ;-)
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