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FIB - Scams 101 - Ye Olde Archives

Ya' got that backwards...

Posted By: Steve MacLellan <steve@homebusiness-websites.com>
Tuesday, 25 July 2006, at 5:52 a.m.

In Response To: Re: new biz idea (Mr Bluto ^_^)

Bluto,

> I see no real point in doing any market research on any markets until you
> know for a fact that you can get websites up and running after you do do
> your market research for the market you are entering with a specific site.
> If you do your research first without knowing ho won earth you will get
> your site9s) up, then that would be sort of useless since the data you
> collected in your research will most likely have changed by the time you
> learn how to get a good site up that people will like.

I don't know anything about Anime cartoons and such, but I do know something about running businesses online. There is a flaw in your advice and it just isn't you Bluto -- many people operate this way...

Many folks have a tendency to spend countless hours and cash on putting up a website, without doing their market research first. The first thing you need to find out is, if there are similar websites that are making a decent profit from this venture.

Assuming that there is... are these people going to be willing to buy these products from you ? Why will they spend their money with you rather than your competition?

An example:

When I moved to this town in 2002, I needed to buy a used car. There wasn't any central place in this town where you could search multiple used car dealers to see what they had to offer. If I had this need, others did too.

I looked into how many used car dealers were advertising. I listened for radio ads, examined newspaper ads, online ads, and trade magazine ads. I wanted to create a list of used car dealerships that were already spending money on various ads.

I created a sample list of a dozen or so. Each one of these were buying advertising in various mediums. The BIG question was: if I could get some of those advertising dollars. Then I went and visited each one on my list. I gave them my presentation, my offer, and then signed them up.

I hadn't built the website at this point. There isn't any since in building a website unless you know who is going to be your customer or, if in fact... you are going to have customers. Just because these used card dealers already were spending money on advertising, it didn't mean that they were going to be willing to give me a piece of the pie. I had to sell them on why they should.

If you put up a website without knowing who your customers are, without knowing how you are going to reach them, without knowing if they are going to be willing to buy from you... you're wasting your time.

Just to prove my point...

When I hung out my shingle as a web developer (years ago) I went 3-4 years without making a cent. Then it occurred to me that I needed to learn more about running and marketing a business.

When I started my used car website, years later, I went from $0-$3000.00 per month in just 3 months.

If your research indicates a good profit margin, then if you don't know anything about building websites, you can justify the expense of hiring someone to help you set it all up. This isn't like the "chicken and the egg" -- we know that the market research comes first.

Good luck!

-- Steve MacLellan

homebusiness-websites.com

Messages in This Thread

Have you read MAAMAW'S CLICKY NOTES today?
Excuse me... You MISSED them??
At the top o' the page in the blue bars (sheesh!).

I'm back, Hey MaaMaw, and new biz idea (views: 786)
Kevin Larsen -- Monday, 24 July 2006, at 7:32 p.m.
- new biz idea (views: 760)
  Mr Bluto ^_^ -- Monday, 24 July 2006, at 8:23 p.m.
  - Correction (views: 738)
    Mr Bluto ^_^ -- Monday, 24 July 2006, at 8:35 p.m.
    - Realism and Lists (views: 756)
      Kevin Larsen -- Monday, 24 July 2006, at 8:48 p.m.
    - YES YES YES!!! (what he said) (views: 751)
      MaaMaw -- Tuesday, 25 July 2006, at 6:58 a.m.
      - Let me tell you something about lists (views: 742)
        Steve MacLellan -- Tuesday, 25 July 2006, at 7:15 a.m.
        
        Thanks! I feel better now (sorta)... (views: 715)
        MaaMaw -- Tuesday, 25 July 2006, at 7:58 a.m.
        
        Re: Let me tell you something about lists (views: 731)
        Kevin Larsen -- Tuesday, 25 July 2006, at 9:16 a.m.
        
        Re: Let me tell you something about lists (views: 689)
        Steve MacLellan -- Tuesday, 25 July 2006, at 9:42 a.m.
        
        The story of my life... Oh, and GREAT POST!! (views: 668)
        MaaMaw -- Tuesday, 25 July 2006, at 10:39 a.m.
        
        Proper use of a list/newletter/ezine is very important (views: 707)
        Mr Bluto ^_^ -- Tuesday, 25 July 2006, at 11:56 a.m.
  - Re: new biz idea (views: 738)
    Kevin Larsen -- Monday, 24 July 2006, at 8:56 p.m.
    - Re: new biz idea (views: 725)
      Mr Bluto ^_^ -- Monday, 24 July 2006, at 9:07 p.m.
      - Ya' got that backwards... (views: 698)
        Steve MacLellan -- Tuesday, 25 July 2006, at 5:52 a.m.
        
        Not really (views: 785)
        Mr Bluto ^_^ -- Tuesday, 25 July 2006, at 6:08 a.m.
        
        Re: Not really (views: 817)
        Steve MacLellan -- Tuesday, 25 July 2006, at 6:21 a.m.
        
        Listen to Steve! Save yourself some anguish... (views: 805)
        Diana -- Tuesday, 25 July 2006, at 7:05 a.m.
        
        Some light on the subject. (views: 726)
        Kevin Larsen -- Tuesday, 25 July 2006, at 9:35 a.m.
        
        Then you can skip step one... (views: 722)
        Mr Bluto ^_^ -- Tuesday, 25 July 2006, at 12:09 p.m.
- OK, let me try again for Kevin (views: 741)
  Mr Bluto ^_^ -- Tuesday, 25 July 2006, at 8:17 a.m.
- Look at a slightly different business model (views: 676)
  Mel. White -- Tuesday, 25 July 2006, at 11:00 a.m.
  - Some additional ideas (views: 684)
    Mel. White -- Tuesday, 25 July 2006, at 11:07 a.m.
    - Deep and How to Tell Requirements (views: 671)
      Kevin Larsen -- Tuesday, 25 July 2006, at 11:43 a.m.
      - "How do you tell the requirements to get into business...?" (views: 696)
        Mr Bluto ^_^ -- Tuesday, 25 July 2006, at 12:24 p.m.

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