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FIB - Scams 101 - Ye Olde Archives
Posted By: Bluto In Response To: Anyone belong to a webring or search engine (Carla Ball)
Tuesday, 21 February 2006, at 8:30 a.m.
Carla, I do not mean to offend you in any way when I call some of your art on your site "crafts" or "home decor".
I am making this assumption from what I have seen on your site and from what you have told us thus far in other threads.
You have told us that you sell at fairs right next to folks who sell wind chimes made from beer cans. This tells me that you are not selling expensive at but rather home decor and crafts. Even though you can call this stuff art, it is by no means fine art which is sold for thousands of dollars and up and only bought by folks with money to burn or for investments.
Your stuff appeals to the masses it seems and therefore you must appeal to the masses.
You can listen to anyone you want to listen to for advice, however, it does not mean that you will get good advice. The advice Mel gave you, although good for some art, is not totally what you need to market yourself and your products properly either offline or offline. If you go by what Mel has stated in her posts about marketing art, you will surely die a starving artist.
What you need, Carla, is to learn about and understand all the aspects of internet marketing (and offline marketing) that will help you to make sales. You already have a website, and that is great, but there is more to it than that and you need to get all the info you can get. But I don't want you to be steered in the wrong direction because you seem like a good person just looking to make a buck off of something you like to do.
Like I told you in another thread. I have a friend who makes pottery and sells at arts festivals and galleries. Although he is not good at selling his stuff, I can tell you that other potters and other artists that he sells alongside DO in fact make good money selling their art to other people and they do in fact incorporate internet marketing as well as offline marketing into their businesses and they do well. It's work and there is a lot of learning to do, but it is doable. Of course, they travel all over a good portion of the country in the spring and summer months, but that is just one way to do it. but rest assured that if you incorporate internet marketing into your marketing mix, you could very well find yourself doing some good sales online as well as off.
Good luck, and be careful which direction you are steered in. It could be the difference between a starving artist and a profitable businesses or hobby selling your art. Search the web for information on internet marketing, marketing and also specifically selling and marketing the type of art you produce and I am sure that will be a good start.
Bluto
Free Internet Marketing Guide - Learn the basics of website promotion
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