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FIB - Scams 101 - Ye Olde Archives
Posted By: Mel. White In Response To: Anyone belong to a webring or search engine (Carla Ball)
Monday, 20 February 2006, at 8:34 p.m.
Web rings are "link exchange" groups and were quite popular ah... about... 8 years ago. They are free; problem is that most are inactive. They would help page ranking in search engines, but that's about it.
> for free, that's what they say, then there are the companies that say they
> will submit your site for 29 bucks and thats it and they continue to
That's for directories... frankly, don't bother with that.
Let me speak artist-to-artist, here -- the bulk of the information on "how to market on the internet" is really based on selling "how to market information products" and so forth. It's absolute garbage when it comes to marketing art.
What DOES work is:
* nice web page with optimized pictures (not "high quality" because people don't want to wait ten minutes for your page to load) and a few good examples on each page.
* web page with contact information (basically it's a "business card/catalog.)
* business card/brochure with your URL everywhere.
* deal at shows (as you have before) and ask people to leave emails if they want announcements of special deals before (say) Christmas, etc.
* start a blog (web log). Lots of artists use Livejournal. It doesn't have to be high tech, but blogs are one of the best selling tools for artists. People are interested in sketches/prototypes/roughs as well as your own thoughts, techniques, or just ramblings.
One of my friends does this very well. The art might not be to your tastes (cartoon/comic book art) but her marketing is good. When she has the time to work on her art, she makes sales. All she does is put up pictures on her website and ramble on in her blog.
You can check out her journal http://haikujaguar.livejournal.com/
Her website: http://www.stardancer.org/
She also draws Tarot Cards (individual cards for individuals) at about $10/image: http://balancecards.org/
There are a number of artists I know in the science fiction/comic book/fantasy field, and they use this technique (along with sending mail to a list of people who ask for announcement of specials) very successfully.
Nobody bothers to optimize/submit to search engines since there aren't that many people who wake up and say "gosh, I'm desperate for some good scifi art!" and go searching for it. Clients come from links from people who like her art (networking) and from business cards/brochures.
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