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FIB - Scams 101 - Ye Olde Archives
Posted By: Bluto In Response To: Re: Anyone belong to a webring or search engine (Mel. White)
Monday, 20 February 2006, at 9:06 p.m.
> Let me speak artist-to-artist, here -- the bulk of the information on
> "how to market on the internet" is really based on selling
> "how to market information products" and so forth. It's absolute
garbage when it comes to marketing art.
While most if not all of the internet marketing/website promotion info found on the internet & other places is not geared toward marketing art, but rather info product as well as other non-art products, much of the general info found on internet marketing and website marketing/promotion does in fact apply to ALL websites - regardless of what is being promoted on the website.
Let's look at just a few specific aspects of internet marketing.
* SEO - Search Engine Optimization - Getting your website to rank well on search engines for certain keywords that your customers would search on to find a site like yours - Is this useless for art sites?
* Newsletters - Are these useless for art sites?
* Placing ads - (PPC, classified, etc) - are these useless for art sites?
The answer is "no" to all of the above. The fact is that any site at all, regardless of content of the site or the products sold on the sites, would benefit from any of these (and other) aspects of internet marketing. Totally.
Just because, say, Corey Rudl's course on internet marketing (just one example) does not specifically cater to art and things of the like, the course is FULL of information that can be used in general to market any website at all.
I mean, especially in the case of SEO. SEO is not an industry specific task/necessity. It is necessary for ANY site that needs traffic from organic search results - not excluding art sites.
I don't care if you are selling widgets, giving business advice, or just displaying jokes and funny pictures, internet marketing is necessary to the success of ANY website that needs traffic and customers.
Just because "marketing" is a term used in business all it really means is promoting which really just means "getting the word out".
Oh well, I really gotta get to bed. But I also really had to clear this up.
Bluto
Free Internet Marketing Guide - Learn the basics of website promotion
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