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FIB - Scams 101 - Ye Olde Archives

Allow me to be a little critical here....

Posted By: Jim Kaiser
Friday, 23 September 2005, at 9:24 a.m.

In Response To: I'm doing almost all that.... (MaaMaw)

There are a couple kinds of eBay sellers....

There are those who enjoy making up nice pretty ads and have a fun time just selling a few items and enjoy dealing with customers and everything else involved in the auction process. The money is secondary.

Then, there are those of us who just want to get as many quality auctions up in the shortest amount of time as possible and have the least amount of customer interaction as possible. We understand that time is money and we fine tune and do all we can to make sure our time is being spent doing the things that make us money and avoid the things that don't.

If you fit into the first group, you are doing things just fine. I would go as far as saying that the quality of your listings would fall in the top 1% of all of eBay.

Great layout

Really nice descriptions

Awesome photos

And the part you probably don't want to hear.... TOTALY UNNECESSARY!

If you want to move closer to the second group I described (the profitable group), it's time to rethink things.

Let's take the first two auctions you posted as an example - the driftwood and magazines.

First thing to look at is how much time and money it takes you to get your products. I'm going to assume that you just had these mags laying around the house and that you've already got your value out of them so their cost and time to get would be zero.

I'll assume that the driftwood was something you just picked up while walking down the beach and not for the purpose of listing on eBay - you had the stuff sitting around so again the cost and time is zero.

Zero is a real good starting place but not one you can generally build a business from.

Next, look at the time it takes you to write up your auctions - this is the part that appears to be killing you. After looking at these auctions I am going to assume that you put about 5 hours into them. Add to that the hour or so it will take you to answer questions, pack them up and run them to FedEx (really bad shipping choice on this one BTW)

You now have 6 hours into auctions that had BIN prices of $30 combined!

So, if the planets were aligned and all went perfectly with your auctions, you set yourself up to make LESS THAN MINIMUM WAGE!

Nothing wrong with eBay or the buyers or the market for your products or anything else here, you just set it up so that it was impossible for you to make money.

If you are going to sell items in that price range, you need to figure out a way to be able to have each transaction take a total amount of time of less than 30 minutes. (even 30 minutes is too long but a good goal at this point)

If you insist on spending the amount of time on your listings that you do, you shouldn't even consider selling items with less than $100 profit to make it worth your time.

I can give lots of input here, let me know if you'd like to hear it.

A couple more things to think about....

Decide what these items are worth to you and I hope you will say nothing. If that's the case, there is no reason not to start your auctions at 99 cents. While it may not be your personal experience, trust me, this is the best way to get the bidding going. As a general rule, the lower the starting price - the higher the final bid price.

Now, about your shipping prices....

While you might think FedEx is cheaper, it is actually twice as much as Priority mail when you use the flat rate box. ($7.70) You can get the boxes for free and even eliminate a trip to FedEx since you can just hand the box to the mailman. (did I mention that time is money)

Since I haven't posted here in a few years and nobody here knows me, I'll hold off on my hardcore advice until I get a feel for the board and the people here.

As Jim Wilson mentioned above, you might want to check out his forum for some really good eBay advice.

Jim Kaiser

Messages in This Thread

Have you read MAAMAW'S CLICKY NOTES today?
Excuse me... You MISSED them??
At the top o' the page in the blue bars (sheesh!).

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You'll find great information in this "Read Only" Archive, but remember..... things change.
Be sure to visit the Current Message Board when you're finished here.

We're very friendly, so don't be shy... just jump right in and post your question.
Scams outnumber legitimate biz ops about a bzillion to one, so it's well worth your time.

(you know who you are... you scream "Foul!" when the truth comes out)
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