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FIB - Scams 101 - Ye Olde Archives
Posted By: Nathan Haines <NathanHaines@xrs.net> In Response To: I'm bad at sales pages - need input on this one (Jim Kaiser)
Saturday, 20 May 2006, at 7:47 a.m.
You seriously need some credentializers, and guarantees, and more information about the benefits of your program.
What are the BENEFITS of your program? Why the hell would anyone want to buy it? You definitely need a bulleted list of BENEFITS. ie.
- What you MUST know about being an eBay Powerseller. What the gurus won't tell you and why you could lose your shirt!
- The one item most people have laying around the house, that cannet them a cool $500, and it's right under you nose. You'll kick yourself.
- How to create and avalance of profits buy locating hard to find, niche items in your local area. My secrets to finding them, without breaking a sweat. It will amaze you.
- How I began making $150 an hour during my lunch breaks. It's so silly,
and so BRAIN DEAD EASY, you'll laugh when hear it. Anybody, and I mean
anybody can do this. My friends were FLOORED when they heard this one.
Just some suggestions. Tell us what your program will do for us. Remember, don't tell us exactly what it is you are selling. Sell to people's emotions, not their logic.
We need some credentializers. Who the hell are >YOU< ? What have >YOU< actually sold? Where are the checks? Some photos would be nice. The big feedback ratings? Who are your customers? You need some testimonials. Who will sing your praises. People buy based on what other people say..
The standard: "Guy on a beach in Mexico, living the dream and thanking you about how your course changed his life, and saved him from being a down and out loser." testimonial will do, but consider who you're trying to sell this to. Work at home moms? Retirees? College kids? Who? Who are they going to identify with?
You need to make an irresistable offer, and a rock solid guarantee. YOU stand to profit thousands, and your customer stands to lose that. That makes it really risky for him. $5000 is like the commission on house sale. People just don't fork that over because your "pissed off".
I'd try breaking the payments down into smaller monthly ones, spending $400 a month, with a refund offer is much easier to swallow than shelling out $5000. Who has five grand they can toss out?
If I were you, I'd offer the course for $400 a month, with a first payment due AFTER your customer makes some money, and a refund if can document that they've implemented your plan, and failed.
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