Definition of Unscrupulous

The definition of unscrupulous I posted above was from my Oxford English Dictionary and is basically what you said except in different words.

Here is my Oxford dictionary definition cut and pasted...

unscrupulous
adjective having or showing no moral principles; not honest or fair.

Your definition seems to be the same one you'll find on dictioary.com.

Like I said, if you analyze the 2 definitions, they are essentially the same.

What can I say, as to your opinion, that is your opinion and mine is mine. I am merely calling them as I personally see 'em. I see that with the caps on some words (meaning shouting) I struck a nerve with you, MaaMaw. I did not mean to increase your blood pressure. That was not the intention of my post.

I just used IMC as an example. No need to get offended by it. I like their internet marketing course. It's great. But that does not change the fact that they are IMO unscrupulous in how they market it and all their products.

But I could have used another example, I agree. Probably even a better one. But that is the first one that came to mind when I typed my post.

Sorry if I offended. That was not my intention.

Bluto.

> Unscrupulous is defined as "oblivious to or contemptuous of what is
> right or honorable."

> Playing on people's emotions then delivering everything you promise is NOT
> unscrupulous... I believe it's called "Good Marketing."

> At first you were talking about NOT DELIVERING on your promises (i.e.,
> ebooks that only give half the information, and software that only does
> one of its three tricks because it's still in development and they forgot
> to mention that).

> Then you lumped "appealing to people's emotions" in the same
> category.

> It isn't even on the same planet.

> Decisions sprout from emotions.

> Good marketing involves appealing to people's emotions, then providing
> solid reasons for them to follow through with their initial impulse.

> IMC is a good example, and to call them unscrupulous and lump them with
> people who don't deliver or under-deliver is just plain wrong.

> They make it ABUNDANTLY clear throughout their pitch that the testimonials
> are the exception, not the rule.  They appeal to your emotions, they
> provide solid facts, AND they deliver on their promises.

> Maybe Microsoft can afford to give "just the facts" because
> their visitors are looking for a specific product and all they need are
> the facts -- or maybe because their visitors have already read about the
> latest product in 100 other places or heard about it on T.V. 1,000 times
> or talked to their friends about it every day for the past month.

> Most marketers aren't in the same category as Microsoft or Costco or Sears
> or The Disney Store, and appealing to their customers' emotions is how
> they make the sale.

> That's pretty basic.

> Luv,