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FIB - Scams 101 - Ye Olde Archives
Posted By: Michael J McMillan <mjmcmillan@NOSPAM.sisna.com> In Response To: Re: But a properly designed system... (Valarri)
Friday, 20 May 2005, at 6:41 p.m.
When you've been on a number of boards long enough you develop a tough hide. Really good flame shields help too. Now, on to the fun and games:
> Mike, while the idea in your post sounds good, it really is just too
> idealistic in the business realm. On the consumer end it makes more sense
> but I thought this was a business related forum, not consumer related.
It is a business forum. Most of the people in business here are, one way or another, in contact with consumers. Everybody has been a consumer themselves. Did you like the way you were treated as a consumer? If not, then why in God's name would you subject somebody else to that kind of treatment?
> Amazon.com has many "glitches" during checkout and it is not an
> easy checkout to begin with. Would you shy away from them if their cart
> annoyed you?
Yes, if the cart is unreasonably difficult. I'm trying to buy something, and if the "store" makes the process too hard I'll assume they already have too much money and don't need mine, as demonstrated by the difficulties in trying to shop there.
> One of my suppliers dropships for me adn I order online. They have one of
> the most inconvenient carts with some anoyances. If I were to have
> abandoned them so irrationally on the basis of the fact athat I did not
> like their cart processes, I would have been losing out in profits all
> this time.
> Like I said if it were a company you were alreaduy having some doubts
> about, then forget the transaction altogether fo sure. But to say that you
> will leave because of a little annoyance and one that can be lessened on
> your part, is to me completely irrational.
> You see, the fact is that as entrepreneurs we do not often have the
> resources to build a cart or a site that is 100% annoyance free. To hear
> coments like that is very disturbing not because of the irrational
> thinking, but to think that many neewbies are misguided by comments like
> this. They think that in order to sell on your own site you need a 10%
> annoyance free checkout and cart. While you need to keep it to a very low
> level, little annoyances will not scare away most people. Most folks
> (depending on market) do not think as irrationally as the second post.
> DOn;t let coments like that discourage you, Please.
Try, as a good businessman, to make the procedure as trouble-free as possible. Unless, as stated above, you're already rolling in too much money and don't really care. In that case, irrational customers will soon take care of that problem for you by shopping elsewhere.
> Everyone has anoyances in their sites and shopping processes. Amazon,
> ebaY, overstock, you name it. No such thing as annoyance free and no
> reason to leave in a huff just because of one little annoyance.
> Just my 2 cents. Sorry if I offended anyone. That was not my intent.
This technology is still in its infancy and as such certain annoyances are, unfortunately, unavoidable. A case in point: automobiles. I remember cars that might or might not start even in Summer, batteries that were a gamble even when new and accesories that were primitive when they were there at all. Today, nobody would tolerate such a car but back then that's what we had to work with. One day on-line shopping will reach a level of maturity we can only dream of today. Still, if you wish to stay in business you have to make your store as user-friendly as you can. There may be a somewhat greater up-front cost, but the profits to be made by a store that gets a good reputation for being easy to use and reliable will outweigh any initial cost problems in the end.
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