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FIB - Scams 101 - Ye Olde Archives
Posted By: Valarri In Response To: Re: But a properly designed system... (Michael J McMillan)
Thursday, 19 May 2005, at 6:59 p.m.
Mike, while the idea in your post sounds good, it really is just too idealistic in the business realm. On the consumer end it makes more sense but I thought this was a business related forum, not consumer related.
Amazon.com has many "glitches" during checkout and it is not an easy checkout to begin with. Would you shy away from them if their cart annoyed you?
One of my suppliers dropships for me adn I order online. They have one of the most inconvenient carts with some anoyances. If I were to have abandoned them so irrationally on the basis of the fact athat I did not like their cart processes, I would have been losing out in profits all this time.
Like I said if it were a company you were alreaduy having some doubts about, then forget the transaction altogether fo sure. But to say that you will leave because of a little annoyance and one that can be lessened on your part, is to me completely irrational.
You see, the fact is that as entrepreneurs we do not often have the resources to build a cart or a site that is 100% annoyance free. To hear coments like that is very disturbing not because of the irrational thinking, but to think that many neewbies are misguided by comments like this. They think that in order to sell on your own site you need a 10% annoyance free checkout and cart. While you need to keep it to a very low level, little annoyances will not scare away most people. Most folks (depending on market) do not think as irrationally as the second post. DOn;t let coments like that discourage you, Please.
Everyone has anoyances in their sites and shopping processes. Amazon, ebaY, overstock, you name it. No such thing as annoyance free and no reason to leave in a huff just because of one little annoyance.
Just my 2 cents. Sorry if I offended anyone. That was not my intent.
> Wouldn't make it that hard to begin with.
> Consider that for the most part, you're not dealing with tech-savvy
> computer geeks. You're dealing with grandmothers who consider it an
> accomplishment that she can actually send email to her grandkids. Making
> the on-line shopping experience more difficult than it has to be will only
> succeed in losing these customers, possibly forever. Remember that you're
> selling convenience. Otherwise, people will decide to go to
> brick-and-mortar stores where they DON'T lose your information in the
> midst of making a purchase.
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