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FIB - Scams 101 - Ye Olde Archives
Posted By: Sandi Moses In Response To: Re: Actually, it's an old concept and doesn't work. (Dennis Bevers)
Sunday, 15 January 2006, at 12:59 p.m.
. . . most newspaper ads go unread. Granted you are not exchanging money for ad-reading up front, but in a sense you are because you are paying a whole lot less for that newspaper than it costs to produce because the advertisers are betting that a large enough portion of the reader base will not only read but buy.
Most TV commercials go unwatched. People leave the room to go potty or get something to eat. Men and their remote controls go crazy trying to find a channel with a program rather than a commercial - why do you think all channels co-ordinate their commercial time slots? A very small portion of people actually watch, but enough not only watch they also buy and the advertisers are willing to take that small portion. Everyone else exchanges the inconvenience of commercials for the free entertainment.
So it probably is with web-surfing. Many if not most don't look, but some do and probably some buy. If enough buy to cover costs + profit, then more ad money will come in. There are ads in at least some auto-surf sites for things like Old Navy and Tupperware.
I'm not saying this will work - and 12% may or may not be realistic. But it seems that at least some advertisers are buying ads on such sites. If they don't make a profit, they won't continue to do so and the concept will die out. Only time will tell.
Sandi
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