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FIB - Scams 101 - Ye Olde Archives
Posted By: Sandi Moses In Response To: Re: 12DailyPro - More (Dennis Bevers)
Sunday, 15 January 2006, at 7:59 a.m.
The concept the 12DailyPro, StudioTraffic, and for all I know all the other paid to autosurf programs - and even YMMSS which I know irritates the snot out of MaaMaw, The Roadie and others - is actually quite interesting.
Advertisers are always looking for new ways to reach potential customers. They pay through the nose to do so, especially if they find something that works. Check out the prices for Super Bowl slots, for example.
Advertisers pay to run ads in newspapers, and you benefit by being able to purchase the daily newspaper at a small fraction of actual production costs. It must work because it has been going on since newspapers began. Advertisers hope to recoup their costs through purchases made by newspaper readers. The smart ones track the effectiveness of their ads, etc.
Advertisers buy time on television and radio. You benefit by being able to watch or listen to programs for free in spite of the enormous production costs. Same concept here - and we all know it works very well.
Advertisers buy ads on other websites in the form of Google AdSense which are strategically placed AdWords. At one time no one had heard of such a thing, but it seems to have caught on! In fact, people sign up in droves to have the ads placed on their websites and complain long and loud if they are turned down! Whoda thunkit?
The paid to surf programs may just be a new wave in innovative advertising, where advertisers place their ads on the sites usually in the form of banners. I believe they just purchase that advertising outright, which qualifies as outside money coming into the system. Surfers benefit by making money rather than by reading the newspaper or watching TV. And who knows but someone just may click on an ad they see in the rotation and buy something!
Only time will tell if the concept turns out to be effective or not. No doubt the vast majority of programs will be poorly managed and will fail, and apparently many already have. But maybe not all of them will, just as many stock market investments have flopped, but many also have not.
As I said, IMHO I think it's an interesting concept.
Sandi
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