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FIB - Scams 101 - Ye Olde Archives
Posted By: Mel. White In Response To: Just Discovered This Site - Any Advice? (Marlene)
Wednesday, 6 July 2005, at 5:45 a.m.
Often the MOST effective way is the one most overlooked -- local marketing instead of internet marketing. In trying to market on the Internet, you are one small voice in a global marketplace of 4 billion (yes, billion) web pages shouting "Look at me! Come buy here!"
In your neighborhood, you may be the only person doing this business. At your school or church you may be the only one doing this business. If you advertise where people know you (even if only distantly), your chances of having visitors and purchasers are much better than if you stand around on Internet and try to market to boards and so forth (there's an exception to this, but I'll deal with it later.)
Local ads are much cheaper (10 cents to xerox a flyer to put up in your local grocery store.)
First, think of a "slogan" for your business. Some phrase you can use to associate with your business name (remember the "things go better with Coke" and so forth? Like that.) Make sure it appears on your web page.
Next, go to searchenginewatch.com and learn how to optimize your page so it can be found by search engines. If you have zero budget, don't bother buying adwords. You'll ruin your budget because you need a long-term position to see results.
Next: study your market. Who's likely to buy your products (people in Afghanistan, for example, are probably a bad target market unless you speak the languages. Ditto Russia. And overseas shipping can be a costly nightmare... so you want to target people in your own country. You need to know if you're targeting men or women (different types of ads), what sports or hobbies they might like, what level of income they have, etc. Once you know your market, then you will know where they're likely to run into ads. Those are the places to advertise.
Cheap and free Places to advertise:
your business card (you have one, right?)
Local businesses
Local newspaper
Local radio
car sign (magnetic or whatever) on your car (very effective)
local bulletin boards (like in grocery stores, laundromats, etc.)
...and I'm sure others will have some other suggestions. :)
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