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FIB - Scams 101 - Ye Olde Archives
Posted By: Rick K. In Response To: thanks for the advice everybody....... (BizNewbie)
Tuesday, 14 June 2005, at 11:35 p.m.
BizNewbie,
It's your money. However, if you are determined to begin a website dealing with "travel agent" you should be aware of a few things. Do a google search for "travel agent" (include the quotes) There are around 3,390,000 competiting websites just for the phrase "travel agent'.
Here's some of the tools I use to determine if a market is worth getting into.
1.) Nichebot http://www.nichebot.com/ . The phrase "travel agent" results in 17,500,000 pages using the term "travel agent". The competition is 3,860,000 others. The ratio is 4,736...which means that you will roughly be found once every 4,736 searches. (barring many other factors)
2.) This tool combines overture and wordtracker results. http://www.123promotion.co.uk/ppc/index.php The results for 'travel agent" shows that there is roughly 288,761 searches monthly for travel agent. If you click on the monthly figure, you are taken to a keywword difficulty analyzer...in this case, your keyword difficulty rating (how hard it would be to optimize a website for the term "travel agent") is 144,381. That's the odds against you.
BUT...using the same tool, (http://www.123promotion.co.uk/ppc/index.php) scroll down a bit. Hmmmm, there's one for "travel agent training" that gets 1638 searches a month, and the KDR (keyword difficulty rating) is 33. That's better.
Along the same lines, there's one for "becoming a travel agent" that gets 1538 searches a month, and the KDR is 31.
Here's another..."travel agent career" that gets 772 searches a month, and the KDR is 11. Much better. Less competition.
What does all this mean? Well, using those three phrases, "travel agent training", "becoming a travel agent" and "travel agent career" would concievably give you a combined search ratio of 3948 a month, or 131 searches a day.
So, using the lowest KDR phrase, "travel agent career" as your main website focus page, you can get higher rankings for a secondary search term. Then have secondary pages for "becoming a travel agent" and "travel agent training." These pages will fall under your optimized "travel agent career" website and be ranked along with it.
If your website ranks high using search engine factors, you stand a much better chance of getting customers for these secondary phrases rather than the generic "travel agent" that has loads of competition.
Are you with me? Look around at many other terms until you find one that has little competition. Oh by the way, do a google search for "travel agent school"+affiliate (typed in just like that). You'll find affiliate programs tied in with travel agent schools. I found one that pays 20% of the tuition commission.
Hmmm. I may just have to dig into this one a little deeper. The bottom line is...you'll have a VERY difficult time trying to swim with the big fishes using a website geared for the term 'travel agent," but will have more success going for phrases that the sharks ignore. 500 here, 700 there...it all adds up.
But, you still have to create a website that will convert the customers. AND, you have to learn how to optimize your websites for the search engines. Plus, it can take a year or so before your website gets ranked well. So there's no "get-rich-quick" method here, just lots of hard work and studying.
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