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FIB - Scams 101 - Ye Olde Archives
Posted By: Rick K. In Response To: Re: Hard facts (BizNewbie)
Wednesday, 15 June 2005, at 8:17 a.m.
> Wow, thanks for your info. Rick! I did not know the travel-affiliate
> business was so competitive. Just a quick question, when you perform
> keyword searches are they based on the 'title' of your website, or
> additional words found within your website?
> thanks for your help, I am still digesting your information!
> BizNewbie
BizNewbie,
Some schools of thought say to make your primary keyword the domain name...for example, "travel-agent-school.com" while others say that using your primary keyword for the domain name is overrated, and that the search engines ignore it.
You can make the title whatever you want it to be. However, someone looking for information about travel agent training certainly won't pay much attention to a website called "Bob's Place," even if it has a lot of good information.
A keyword is simply whatever word or phrase your website is built around. If you used the three examples I provided in the earlier post, EACH SEPERATE PAGE in your website will have one main core keyword theme...like "travel agent training".
You'll optimize your website for that phrase by using the term in your body copy. Write articles or use articles dealing with travel agent training, for instance how long it takes, what the job market is like, how competitive the field is...anything dealing with "travel agent training."
Then do the same for every page on your website. Do a google search for "search engine optimization" and read how to write and build pages that search engines and your visitors will like. Learn, study. Do your homework. It will pay off in the long run.
Also look for information concerning choosing a good keyword. I just gave you a basic crash course, there's lots of factors you need to identify. Use some of the tools I mentioned in my previous post. Enter whatever keyword comes to mind...phrases like "how do I.." and "find information about..." will lead you to phrases that people are searching for. Try "free" "where to" "find a" and similar phrases until you find one with low competition. Pick one out and go from there.
Don't hesitate to do a google search to find more about how to build a good website. Learn,learn,learn. Most people fall for the "get-rich-quick" hype and end up losing money because they want a simple, easy solution. There's not one. It takes dedication and learning.
Look in MaaMaw's toolbox for some guides that may help you start.
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