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Re: If you would be so kind as to critique my sales letter.....

Posted By: Kim
Thursday, 20 January 2005, at 8:57 a.m.

In Response To: If you would be so kind as to critique my sales letter..... (MaaMaw)

I am an adoptive mom - although I am a single parent and both of my adoptions were international - so the book does not apply to me. However, I do have a couple of thoughts on the book and the sales letter.

I think you have a WONDERFUL idea about the marketing of the story. Targeting domestic adoption attorneys to have them use this as a handout is a great idea.

To be completely honest with you - please don't be upset - I don't feel this is something that would appeal directly to many adoptive parents - ie I don't think many would buy it outright - but as a advertising option for the attorney's I think you absolutely have something. To explain my comment above - the story is cute but - and here seems we may slightly disagree - there are quite a few good adoption books - especially in the last year or two - that talk about being a family forever, the wait etc etc. I agree that there are not any I am aware of that allow you to put a photo in but not sure that is enough to compensate for the rest. Again - just me!!

Back to the positive - again this marketing idea I think has great potential.

An example, my adoption agency used to send each of its clients a copy of a Sesame Street/Elmo story that was personalized for the new little one - you know those books where they get the child's name in there many times AND it had their contact information in it. My daughter loved it when she was little!! The point here is that this is ALSO not something I EVER would have purchased on my own BUT since it came from my SW and agency I treasure it and it was one of the few books I kept when I sold everything to move to a new state. I love this book even if I don't care that much for the story - it has a personal connection for me. Same thing could easily happen with your story - in addition to the families who might love it just because - you will get many who will keep it because it came from their adoption attorney and has sentimental value.

Sorry - this has gotten a little long and rambling - hope I am making myself clear.

Now - about the sales letter itself. Just re-read it again - works for me. An adoption professional will totally understand what you are trying to get at.

The only other question I had.... with all of the "interesting" people in the world were you planning on keeping your daughters real name and picture in the book???? Just a thought for safety and privacy.....

Good luck and again great idea! BTW - you could also send this to domestic adoption agencies as well - not just to attorneys.... AND I would do a version for single parents - there are alot of us adopting domestically as well.

Kim

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You'll find great information in this "Read Only" Archive, but remember..... things change.
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