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FIB - Scams 101 - Ye Olde Archives
Posted By: Sandi Bowman In Response To: What the sample tells me: "Hotsheet = Ad" (MaaMaw)
Sunday, 18 June 2006, at 8:46 a.m.
> No offense to anyone...
> I have Pete's "Hotsheet Riches" and found it very helpful.
> It has examples of hotsheets that give some information and hotsheets that
> are strictly ads (or "one-page salesletters" if you prefer).
> I could be completely wrong (and I wish someone would smack if me I am,
> because this whole Hotsheet thing is making me crazy), but I have
> concluded a Hotsheet can be just about anything... an abbreviated report
> (because obviously you can't go into detail on 1 or 2 pages) or a sales
> pitch with absolutely no usable information (just teasers to get the
> reader to buy). Is that about right?
> Luv,
> MaaMaw
No, MaaNaw, not quite. The REAL difference that determines whether it's a hot sheet, an ad, or a report is in the depth and breadth of the coverage and the intent behind them. A few comparisons:
A flyer is one page or less, one sided (generally) produced with the intent to get attention and produce action on the part of the reader. It is highly segmented and focused advertising.
A report is multi-paged and generally covers, in some depth, a specific area of a rather broad topic. It is often quite detailed, but not always.
An ad is simply a focused attempt to get someone to take a specific action. It can be any size and format but is usually less than one page.
A hotsheet, is highly focused on a topic. It's usually one or two pages, single or double-sided. The focus is to inform and discuss, not to sell. A hotsheet CAN have advertising included but advertising is not the obvious focus of the hotsheet...information for the reader is.
Hope this is helpful.
Sandi Bowman
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