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FIB - Scams 101 - Ye Olde Archives
Posted By: Bill Carton - the Roadie <wcarton@flash.net> In Response To: He didn't know for sure, but you might want to try GetResponse... (MaaMaw)
Thursday, 15 June 2006, at 9:20 a.m.
> He also mentioned that you should probably expect to lose 60% of your list
> because it would have to be "double opt in" (they would have to
> confirm that they want to be included) -- and that's about how many will
> *not* confirm on an old list.
The issue is very clear - the addresses were collected for one purpose, order confirmation. If you collected them with the informed consent of the owners that you would be using them for marketing later, then you'd have a leg to stand on.
As regretful as you are now, you just can't "repurpose" an address list and use it for something else now. Think of email addresses as something personal and private, more like cell phone numbers. People share them with a very strict set of expectations. Astonishing them later will get some (not all) recipients very annoyed.
You have their physical addresses - why not send them a postal letter? If the answer is that it costs too much, you could be undervaluing the cost of acquiring new customers.
Assume you have a posted privacy policy now that allows you to use addresses for those reasons?
Also assume you're running closed loop confirmations so only the owner of the address can be the one submitting it to your list and confirming they are the one who wishes to join the list?
An essay on the subject: http://www.mail-abuse.com/an_listmgntgdlines.html
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