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FIB - Scams 101 - Ye Olde Archives
Posted By: Jason <cndle4@yahoo.com> In Response To: A different approach... (Sandi Bowman)
Monday, 22 May 2006, at 2:31 p.m.
To add to Margaret and Sandis' comments...
If Margartet is willing to show yuo how to set up a shopping cart, sweet!
Now Sandi touched on using the word original. Great advice!.
However, if this is just a craft patter that you got from a friend of a friend, (that sort of thing) I would use caution saying it is the original.
You could take the original pattern and make improvements on it (Even as simple as double batting in a quilt) and call it the original.
Definatley start to roll out a branding campaign with heavy bold type use of the word "original" in your local market.
If you would like someone to help you market them on a larger level email me as I would be interested in talking about JV with you.
I would obviously need to know some specs about the type of blanket, target price and so on.
If interested,
You may contact me via email at
cndle4 at yahoo . com
Thanks,
Jason
> First let me say that you should take Margaret up on her very generous
> offer. Since she operates a retail store plus internet biz, she really
> knows how to help you.
> Now, to put the screws to your 'friend'...you approach the local
> newspapers, radio or TV stations about your product and put a 'local' spin
> on it so they know it would appeal to their audiences. This would involve
> a press release and would be free except for the writing help for it, if
> needed. You can get information on how to do a press release on the
> internet...just Google it.
> The idea behind the press release is that you can 'get the word out' and
> 'tell your story' in a manner of speaking. Your rip off 'friend' will
> probably be embarrassed to claim your design as hers after the press
> releases appear...and you have proof that your design was first. Let
> people draw their own conclusions about what she did...it'll have more
> impact. People can put two and two together if they have the facts.
> Margaret's idea of the signature on your blankets is a good idea...that
> way people would know whether they 'have an original' (yours). Emphasize
> the original theme in your promotions and let folks know how they differ
> by inference. Quality speaks for itself.
> BTW, while designs may or may not be patentable as such, the PROCESS used
> to produce them certainly is if there is something unique about it (you
> use certain type of filler or fiber or stitch them together in some unique
> way etc). If you can prove yours pre-dates hers, you may have a patent
> infringement case whether or not you actually filed a patent on it. I'm no
> lawyer but you may wish to check it out.
> I hate to see things like this happen to good folks. Wish you all possible
> success.
> Sandi Bowman
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