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FIB - Scams 101 - Ye Olde Archives
Posted By: Bloooooooooooooto In Response To: Website - Hire, Learn yourself or Outsource? (Aryeh)
Sunday, 16 April 2006, at 7:27 p.m.
It really depends on your website as to whether you should absolutely go PRO or not. IMO and experience, a professional looking website can't hurt. If you have an ecommerce shopping cart site (an e-store), then it really does need to look professional in most cases.
On the other hand, if you site is largely an info site where you make money off of affiliate links to products on your site and even in a newsletter/ezine, then a professional look may not be 100% necessary at all.
I will not name names because I do not want to get accused of bashing the person (even though I'm not), but there is a person who posts here who has an info site (maybe more than one) that is hardly professional looking. However, the info is very good and well-organized and the site is easily navigable. As far as I know, this person is definitely successful even though the site design is less than professional.
Navigation is VERY important no matter what type of site you have. (I have seen professional templates and sites that have very poor navigation, BTW).
Another site that I think that also fits in the same category is the site in my link below this post here. It's not mine, I just promote it because I think a lot of people here can benefit from it and it's free. It's not TOO terribly UNprofessional, but it is not exactly cutting-edge either. But it is simple, navigable, and organized.
So, if you really think that you should probably outsource, good. Do it. But be sure that the end result is that it is well-organized and that the navigation is easily used, understood and seen, otherwise you might as well putting up the site yourself and saving yourself the money. It won't do you any good.
What makes for good navigation?. At the very least, your visitors need to know (through the site's navigation system) where they are, where they can go, and how they can get back to where they once were. If you don't have these elements built into your navigation system, people will most likely get frustrated and leave your site and/or you will not make the sales or the conversions you need to make in order to be a success.
Bluto
A Free Internet Marketing Guide
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