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FIB - Scams 101 - Ye Olde Archives
Posted By: Mel. White In Response To: I Apologize for Doing This, But... (Becky)
Tuesday, 28 March 2006, at 4:52 a.m.
> I read Maa Maw’s eBay success section and was considering purchasing the
> program that she mentioned. The only problem with that is that I have
> become a little leery of spending $200 on the program after the guy who
> co-wrote it had to file for bankruptcy.
I think you're right to question it. There could be a couple of things going on here:
* he could have just had the theory and have only field tested it briefly (you'd be surprised how much "information" on marketing is out there that has been tested by a test group of only 2-4 people.)
* it might work reasonably well but might not boost your sales more than, say, 10% (which is significant if you're selling $5,000 worth of product a month but not if you're selling only $50 in merchandise a month.)
* the market on Ebay could have changed (and there might not be a market for his product or he might not know how to shift markets and find new markets.)
* the bankruptcy could be caused by other things (medical problems, for instance, and lack of insurance.)
Because "guru" information is often presented with the "of COURSE it works" attitude (along with "this will work for you if you just BELIEVE in yourself"), you don't know if it's been tested and works for a whole bunch of people or if it only works for one or two people. Reviewers of this type of literature may not be much help, because marketing isn't like a kitchen recipe where it can be quickly made and tested. It might sound reasonable but be impractical in the long run.
I read a couple of books on Ebay... there was one that Jim Wilson recommends that was excellent (about utilizing the information page on Ebay and I'm hoping he'll chime in here and tell us what he thinks of the book and perhaps mention the one I'm thinking about.)
Anyway, never be ashamed to ask a question. If you've done your homework and you don't understand something, it's legit to ask for help (even if we've answered it a dozen times before.) We've got a lot of helpful folks and someone will pop up with answers.
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