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FIB - Scams 101 - Ye Olde Archives
Posted By: S Tanna In Response To: Yup, that's the one... (MaaMaw)
Friday, 17 February 2006, at 3:45 a.m.
I was being half serious, even though I didn't realize it at the time, when I said maybe it was the wrong animal.
The problem with Giraffe, is it is more competitive. There are sites with Giraffe in the domain name. There are Giraffe sites and topics which aren't related to the animal, for example, there is restaurant chain (which does great burgers BTW) called giraffe.
The other thing is your page is not really optimized that great (IMHO).
I think it's too long. The keywords look stuffed especially. And there is no themed area of the site around Giraffe (or better yet a themed entire site called giraffe).
Here's what I would do
1. Split the page up
2. The main page is Giraffe
3. The other pages are Giraffe Habitat, Giraffe this, Giraffe that
4. Each page has the H1 tag near the very top, containing just "Giraffe", "Giraffe Habitat", etc.
5. Each page's title matches the H1
6. Each has a pic with an ALT tag to
7. Put the Google ad below the H1, ideally below #8. I think this also will improve your CTR too. Try the 336X280 ads too :-)
8. Think about structuring a menu/hierarchical navigation structure in the site.
If this was Yahoo or another directory, a hierachical structure (which is linked between the pages in that way) would look like
Animals
Animals > Giraffe
Animals > Giraffe > Habitat
Animals > Giraffe > Something Else etc.
Animals > Elephant
Animals > Elephant > African Elephant
Animals > Elephant > African Elephant > Habitat
Animals > Elephant > African Elephant > Something Else etc.
Animals > Elephant > Indian Elephant > Habitat
Animals > Elephant > Indian Elephant > Something Else etc.
Animals > Elephant > Indian Elephant
Because the hierarchical structure exists in menu links too, the number of links to the page, varies by importance of the page.
In this example, "Animals" would become the most important page, because it's linked from everywhere, "Giraffe" would become the most important Giraffe page because it's linked from everywhere in the Giraffe section, etc.
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