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FIB - Scams 101 - Ye Olde Archives

Re: The BEST "offline business" marketing book you have ever read?

Posted By: BizNewbie
Friday, 10 February 2006, at 1:19 p.m.

In Response To: Re: The BEST "offline business" marketing book you have ever read? (Michael Mayhew)

Michale,
I will probably get the first book. Here is some info on Vincent James I found while doing a Google search.
BizNewbie
****************************************
You should know that the web site you're looking at isn't run by Vincent James. Or, if it is, he's directly violating a court order.

He shut down the 12-month-millionaire web site because he's not allowed to run any sort of business, or act as a consultant, under the terms of his probation.

You can read the terms of his probation here:

www.cp-receivership.com/PDF/Sentencing%20Hearing%20Transcript.pdf

And you can read the recent court hearing in which the judge rules that he's not allowed to sell the 12-month-millionaire book (or any other book) here:

www.courtminutes.maricopa.gov/docs/Criminal/112005/m2017442.pdf

12MM is a fun read for the first few chapters, but it's utter fantasy to believe that the business model he describes will work.

VJ has never succeeded in the business he describes (remember, VJ's $100 MM business ended with him losing all the money and going to jail). Neither does he give any examples in the book of people who successfully built businesses using the model he describes.

(He names some successful promotions, but those promotions were built by infomercial, not by the direct mail methods VJ teaches.)

The "how to create a product" section that some people rave about is half a page that states the obvious.

His idea of automatically putting customers on monthly shipment until they cancel isn't new. Stamp dealers were putting kids on auto-ship when I was a kid 40 years ago.

Whole sections are cut-and-paste filler. In order to fill up enough pages to make a book, he's got page after page of definitions of things you already know.

He's got a whole chapter that tells you what "lifetime customer value" is. If you don't already know, Google it and save yourself the price of this book.

Chapter 20 is a list of headlines cut and paste out of other sources. Utter filler.

Bottom line, the book is a fun read for the first 37 pages (that's how long it takes him to tell the story of his Longitude scam). After that, it's a waste.

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You'll find great information in this "Read Only" Archive, but remember..... things change.
Be sure to visit the Current Message Board when you're finished here.

We're very friendly, so don't be shy... just jump right in and post your question.
Scams outnumber legitimate biz ops about a bzillion to one, so it's well worth your time.



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