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FIB - Scams 101 - Ye Olde Archives
Posted By: Mike Jolley <mjolley@onlinehonesty.com> In Response To: Yes, affiliate programs work but... (Jim Wilson)
Wednesday, 13 July 2005, at 9:23 a.m.
> 1. They work when they aren't the only thing a site is trying to do.
> 2. They work if the product(s) being sold are high quality and worthwhile.
> 3. They work when they are related in some way to the main theme of the
> site that is trying to market them.
I downloaded and read the free "Affiliate Masters" ebook from here: http://aff-masters.sitesell.com/
It's kind of an ad for all the stuff SiteSell.com is selling, but it makes quite a bit of sense to me. Forgive me if I summarize it incorrectly.
Basically, you start with a site built around an underrepresented niche keyphrase as determined by Overture, etc. Everything about the site is related to that keyphrase. Write at least 20 good content pages, preferably 50. They recommend that the topic is something you know and love.
Obtain a few high-quality in-pointing links. Get lots of search engine traffic due to the highly targeted nature of your site. Start a free ezine, get a lot of subscribers. Keep building content. Add a new site with a more general topic. Add another related niche site under this one. Do this in such a way that these sites all drive traffic to each other. Keep building in this way. Gain the trust of visitors and search engines. If you're not getting the traffic you want, consider PPC, article submissions, solo ads, directories, etc.
Now, months later, when you have a lot of traffic, start researching related (affiliate) products you can advertise. Find just the top three or so in terms of quality, and start recommending these products in context. People will buy the products because you've been giving them free info for months without trying to sell anything. If you're recommending something now, it must be good!
I tend to trust this kind of advice because it involves a ton of hard work and research, and everything clicks with what I already know about search engines. However, SiteSell.com is selling automation tools, so perhaps there are some shortcuts they don't want us to know about. In any case, I'm pretty sure this strategy would work for someone with enough patience. I'm just not sure I'm one of those people.
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