Does this Ring a Bell? Pesky Product or Service . . .

Does this Ring a Bell?

Please read and respond in kind ... thanking you in advance. I was answering a post posted by Trying, Too -- in response to my thread about AWAI.

When I decided ... let's makes this a new thread, to see if others are in a similar conundrum, similar puzzle as I am ... so here goes . . .
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Yeah ... part of my dilemma, is trying to figure out what do "next?"

MM's and others talk about learning Internet Marketing, such as Corey Rudl's course. While simultaneously thinking about product or service to sell. Makes sense, since whatever one is to do, one has to get the word out!

That said, part of my dilemma, what really resonates with me, is good, old USP ... what will differentiate me enough? So others will buy. Assumes traffic came from either various lists, online searches, et cetera.

Many here and other forums say to do what you're "expert" in or have "passion" for. Well ... frankly, though I have some skills, I'm not an expert in anything. My passion ... suffice it to say I have one, but am not "expert" enough in it, to cause others to "come by and buy."

BTW, I'm not being self-effacing ... so no need to offer encouragement by saying, "Everyone has something they're good at." I'm decent at a number of things, but hardly "expert" enough to stand out, to differentiate myself from . . .

Hence my dilemma ... I believe by following a marketing guide, such as Rudl's would help in the IM department. No matter what you do, you have to market, get traffic -- perhaps Corey's marketing course can solve the marketing piece.

Therefore, the marketing side is not my conundrum ... it's that pesky product or service.

Hence, my dilemma ... what to sell? The pesky, nagging, product or service offering. Yeah ... MM and others do the affiliate thing, clicks, and the like. Moreover, that model is replicate-able, I'm sure Corey covers it. Call it back-end, front-end, middle-mid, "oh, by the way," selling -- choose a tag you like. These are not total answers. To me, they are byproducts of the primary product, or service offering that hopefully drew the visitor to the site.

What I want to know ... is those of you who are not expert in anything. And your passion ... is really not marketable. Or, even though you have your passion, hobby, whatever. You enjoy it ... but are not expert at it.

Then what do you sell? What is/becomes your -- the -- product of service?

If you're not expert in the field, or at least damn knowledgeable. Then where is the USP? How can average people differentiate, distinguish, separate themselves enough to gain an audience, when not expert or real knowledgeable?

Guess, part of my dilemma, is the oft talk about "me too" thing. Where you become one of many. I'm not interested in selling "Become a Internet Millionaire!" by doing this or that. Usually the this or that, is selling the "concept" to the next gal/guy, who then sells it the next guy/gal and so forth.

I've gone full circle in this post, so-to-speak. Hope others understand the puzzle I'm in. Will appreciate any and all replies. From those who found their niche.