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FIB - Scams 101 - Ye Olde Archives
Posted By: MaaMaw In Response To: 90 Reasons Why I Disagree...aka "Some specifics, General" :-) (MaaMaw)
Tuesday, 28 June 2005, at 8:11 p.m.
> In my particular case, I tried to let the dog wag the tail and I failed
> miserably.
> When I read Corey's course and the tail started wagging the dog, I started
> succeeding. (I still am not making a living wage at this, but I'm
> comfortable calling seven years of $350 to $2500 a month
> "success" considering how inconsistent my efforts were when I
> was homeschooling and had an offline business that kept me busy 12+ hours
> a day.)
> Corey's course doesn't just deal with marketing; it also deals with
> choosing a product. Following is the Table of Contents from
> "Introduction" and "Step 1" of the 2005 version of his
> course:
> =================
> Introduction: The Top Marketing Concepts That Six-Figure Income
> Entrepreneurs Use Every Day
> 1. Introductory note
> 2. Follow your passion
> 3. Find a niche market
> 4. Solve a problem
> 5. Focus on benefits, not features
> 6. Develop a strong "USP"
> 7. Provide information
> 8. Include a "call to action"
> 9. Test before you invest
> 10. Automate, automate, automate
> 11. Pursue multiple streams of income
> 12. Take your business to the next level
> 13. Final thoughts
> Step 1: Decide What You're Going to Sell, Then Plan to Profit
> Lesson 1: Let Your Passion Lead You to a Lucrative Target Market
> 1. Avoid the #1 fatal mistake 90% of internet start-ups make (note, this
> has to do specifically with choosing a product)
> 2. Identify your skills and interests
> 3. Narrow your list to topics you're passionate about
> 4. Follow in the footsteps of people who have already succeeded
> 5. Final thoughts
> Lesson 2: Explore Your Market Options
> 1. Brainstorm a list of possible markets
> 2. Get started with the search engines
> 3. Check out news sites and e-zines
> 4. Look for businesses already selling to your market
> 5. Find your market's favorite online hangouts
> 6. Free and low-cost tools to help you with your research
> 7. Final thoughts
> Lesson 3: Find a "Niche Market" Whose Needs Are Not Being Met
> -- and Position Your Site for Profits!
> 1. Drill down to find a narrow "niche market"
> 2. Look for a problem that people are actively trying to solve
> 3. Confirm that this problem is shared by a significant number of people
> 4. Check out the competition to see if a solution is already available
> 5. Generate ideas for products or services to solve this problem
> 6. Make sure you can sell the product easily over the internet
> 7. Case study: Eric Week of Truck-Bed-Covers.com
> 8. Final thoughts
> Lesson 4: Choose the Product or Service That Will Generate the Biggest
> Revenues for Your Business
> 1. Offer a solution they'll pay for
> 2. Sell your own product (as opposed to someone else's)
> 3. Sell your own service(s)
> 4. Drop ship products
> 5. Recommend affiliate products
> 6. Sell ad space
> 7. Joint venture with like-minded businesses
> 8. Start an affiliate program
> 9. Sell on-demand merchandise through sites like CafePress.com
> 10. Become a successful eBay trader
> 11. Sell offline products through your "brick and mortar"
> business
> 12. Sell other people's products by purchasing "reprint rights"
> and "master licenses"
> 13. The most profitable thing you can sell online
> 14. Final thoughts
> Lesson 5: Make Sure You're Hitting the Right Target Market
> 1. Do you have an easily targeted market?
> 2. Reaching the right market
> 3. "Want" and "need" are worlds apart
> 4. Learn from the mistakes of those who've gone before you
> 5. Understand your target market
> 6. How do you know when you've found "the one"?
> 7. Final thoughts
> Lesson 6: Combine Profit Streams to Create a Bigger Income
> 1. Why you should combine profit streams
> 2. The sales model
> 3. The subscription model
> 4. The click & mortar model
> 5. The vertical portal or "vortal" model
> 6. "Mix and match" business models to generate multilple streams
> of income
> 7. Final thoughts
> Lesson 7: Know and Monitor Your Competition
> 1. Why you need to know and monitor your competition
> 2. Become your competitors' customer
> 3. (#3-11 relate to marketing)
> Lesson 8: Write a Business Plan to Fast-Track Your Success
> 1. Why a business plan is so important.
> 2. The executive summary
> 3. Description of business
> 4. Market strategies
> 5. Competitive analysis
> 6. Development plan and/or operational strategy
> 7. Management
> 8. Financials
> 9. Do-it-yourself vs. hiring out
> 10. Business plan resources
> 11. Final thoughts
> Lesson 9: Branding Strategies for Your Online Business
> 1. What is branding and why does it matter?
> 2. Debunking the three major branding myths
> 3. The value of consistency
> 4. Develop a strong unique selling proposition (USP)
> 5. Target your market
> 6. (#6-9 are mainly marketing)
> Lesson 10: Determine If You Will Need Funding
> 1. Do you need startup funding?
> 2. Self-funding your venture
> 3. Tapping into friends and family
> 4. Relying on loans
> 5. Calling on "angel" investors
> 6. Creative financing
> 7. Government loans and grants
> 8. Case Study: Pat McCarthy of Wakeboarder.com
> 9. Case Study: Phil Davies of Exercise-Equipment-Review.com
> 10. Case Study: Gary Knuckles of AudioWhiz.com
> 11. Final thoughts
> Step 2 begins on page 125, and that's where it moves from planning to
> marketing, starting with "Design and Build a Web Site That
> Sells"
> ============================
> My point in typing out the Table of Contents is to show you that Corey's
> course covers each of Roadie's points -- all in *great* detail.
> Because I had NO clue how to go about any of the above when I started, I
> didn't make a dime. Zippy, skippy. I could have kept doing what I was
> doing and probably never made a dime. I didn't know the internet was
> saturated with such crapola even then, and I had NO clue what it took to
> "sell" on the internet.
> Once I started learning, then I could see where I went wrong and start
> thinking along more realistic lines. Corey's course guided me step by step
> -- and the 2005 version is about 1000% better than the old 1998 version I
> started with.
> As you can see, the first 125 pages cover the brainstorming and planning
> stage IN DEPTH. I suppose I could be the only person who ever had this
> reaction, but the more I learned, the more workable ideas I started coming
> up with. It's like his course opened the floodgates for me.
> Absolutely!! Just like in the "real world," the people who are
> getting rich are few and far between -- but tons of people are making a
> comfortable living, and tons and TONS of people are making nice extra
> money.
> So anyhoo, I stand by my opinion that in this case, it's wise to let the
> tail wag the pooch (but you aren't really doing that, because the course
> actively helps you develop ideas and make those early choices).
> If you haven't decided whether to take the plunge, you can safely purchase
> the course because Corey's company honors the guarantee -- you will get
> all but your shipping $$ back.
> Should you -- or should you do more research before making your decision?
> I can't really comment on that one. I feel the *best* research you can do
> is between the covers of those two binders -- but then again, I hate
> refunds and I assume most of the other 70,000 feel the same :-)
> Hope this helps!
> Luv,
> MaaMaw
Corey Rudl's Course -- The *BEST* and Most *COMPREHENSIVE* Internet Marketing Course On the Planet
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