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FIB - Scams 101 - Ye Olde Archives
Posted By: The Roadie <wcarton@flash.net> In Response To: Corey Rudl's Course (John Bessey)
Tuesday, 28 June 2005, at 11:55 a.m.
> 1. Since I have no specific ideas on what sort of Internet Business I want
> to get into, would Corey's course steer me in the right direction?
I'm not in Corey's specific target market, making my income mostly off-line, but I seem to recall almost all business advice begins with writing a plan. Decide on a product, a market, and do the budgetary numbers for inventory, tools, software, hosting, and advertising. Marketing is almost the last step, certainly not the first. The tail doesn't wag the dog.
But the most uniform advice I've seen, and I assume it's universal since I've seen it for on- and off-line businesses - is to find or deduce what you're good at. What you have a passion or a talent for. What makes YOU special and distinguishes you from the other billions of folks on the planet. Then do the hard work to figure out if you can make enough money or satisfaction at it to be worth pursuing, either part- or full-time.
The fallacy you have to watch out for is the thought that "everybody else is getting rich on this Internet thingie, so I will too." It's a relatively mature marketplace, and what you don't want to become is another "me, too" site, or having a cookie cutter appearance. Be or do something special, that when you explain it to your friends at a BBQ, they say "Hmmmm, great idea - wish I'd thought of that!"
If you put up a web site to sell gardening widgets, for instance, that you buy at flea markets or get drop shipped from the real manufacturer, you would not be adding any real value, and your compensation should track that lack of value-added.
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