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FIB - Scams 101 - Ye Olde Archives
Posted By: Tom Brownsword <tbrownsword@hotmail.com> In Response To: A question ... (J.F. (Jim) Straw)
Saturday, 25 June 2005, at 10:30 a.m.
In a nutshell: UCE (or spam) works, so it won't go away by forcing the spammers out of business.
What it comes down to is a question of ethics. What may be "legal" may not be the best thing for you and your business. Many of you know what I think of frequent e-mails, even when they are sent only to those who have requested to be on a mailing list. Is it UCE? Not really. Is it ethical? I can't tell you that; only you can. If I sign up for a newsletter and get an ad from you in my Inbox every day, I still maintain that it's spam because I asked for a specific item -- not a daily commercial soliciation.
So you have to decide how you want to run your business, and in the process, perhaps decide whom you want to be.
Thanks for listening,
Tom
P.S. -- While I'm on the subject of spam, I want to go on the record that (pardon the caps, but I want to shout) ALL OF THESE NEW PRODUCTS COMING OUT THAT BLATANTLY ENABLE AN INDIVIDUAL OR BUSINESS TO PURPOSELY SPAM SEARCH ENGINES, UNDER THE GUISE OF, "SURE, IT'S AGAINST THE TERMS OF SERVICE, BUT YOU WON'T GET CAUGHT, AND EVERYBODY'S DOING IT, SO GO AHEAD" IS JUST PLAIN DISGUSTING. Nothing against search engine optimization,as long as you follow the rules, but the casualness in which search engine spamming seems to be discussed and recommended on discussion boards today simply makes me sick. The search engines say, "no", but you say, "yes". What will you say, "yes" to next? E-mail spam? Denial of service attacks against your competition (and search engine spamming is, in a way, a form of denial of service because it denies legitimate sites that follow the terms of service their rightful place in the search engine rankings)? Perhaps tax evasion? Why not set up a phishing site or two?
As far as I'm concerned, anyone that talks about search engine spamming as a legitimate online marketing technique is lacking integrity. All it really does is give you an unfair advantage. Nothing wrong with a "fair" advantage, like hard work, study, experience, and investing in your business, but the casualness with which this "unfair" advantage is being promoted recently is just plain wrong.
Thanks for listening,
Tom
Give Someone Else Your Computer Security Nightmares? (aff)
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