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FIB - Scams 101 - Ye Olde Archives
Posted By: The Roadie <wcarton@flash.net> In Response To: SafeLists? SCAM or SPAM (Jim)
Friday, 1 April 2005, at 6:40 a.m.
> In my opinion, Safelits marketing is not an effective means of getting to
> your target market.
Assuming your target market is "buyers", not "desperate, starving, breathless sellers." :-)
I usually repeat this little essay about now, which I first wrote over five years ago about the FFA "problem."
They're a hellish invention that newbie amateur marketers confuse for
legitimate on-line commerce.
Imagine a nice, polite, Rotary breakfast networking meeting in a town
where everybody knows each other and has to get along and they also
see each other at the single church in town every Sunday. So they're
polite as they ask each other how to do more business with each other.
That's like most of today's net. [Yeah, I suspect this is an
exaggeration.]
FFA sites are like a domed football stadium, with the doors locked,
everybody inside is selling something, there's nary a buyer in sight,
and there never will be because each and every one of the 90,000
people in the stadium at any instant is yelling their important
message through a 500 Watt megaphone AT EACH OTHER. As some stadium
inhabitants liquify from the noise and flow down the drains, they're
replaced by more who teleport in, equipped with 1000 Watt megaphones
because they're using the bigger and better FFA_Blaster_2001 because
the old advertising was ineffective so they conclude the way to win is
to YELL LOUDER! That's the FFA industry.
The only winners are the spammers who harvest the poster's addresses
(as if anybody's listening), or sell the spamware that claims there
are 500,000 "search engines" to blast to.
Tragedy of the commons. Probably some FFA sites made sense in 1994,
until automated posting ruined it for all. They are completely
unconfirmed mailing lists, used now purely for harassment and address
harvesting.
--
Bill "the Roadie" Carton
http://www.theclubbuiltonspam.com/
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