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FIB - Scams 101 - Ye Olde Archives
Posted By: Larry Foster <blackstonecap@yahoo.com> In Response To: Margie, Here's a possibility (Dennis Bevers)
Thursday, 24 February 2005, at 12:06 p.m.
Find a way to differentiate yourself and add value. I am guessing there are a lot of "buy my pens or hats or whatever"
At that point it is only a commodity no different than a gallon of milk and subject to price competition.
I just got something in last couple days about that very topic. It's called how to de-commoditize a commodity business. If any one is interested. I'll post something about it here after I listen to CD.
Good luck, Margie
> Your former customer base and their experience with you can be your
> goldmine.
> With your marketing background, why not look at the advertising specialty
> business. It doesn't cost to look - I send out a 3-lb. info packet free of
> charge. I even pay the Priority Mail postage.
> With a free website, including the digital version of the 228-page Best
> Buys catalog, you could help your former customer order the ink pens,
> calendars, coffee mugs, embroidered shirts for "casual Friday",
> safety reminders, trade show handouts, and other giveaways.
> There's no cost for the dealership. This is the K & B that Lesley has
> posted in "MaaMaw's Favorite Last Chance Bizopps!"
> I've been selling full-time in this field since '87. I switched to K &
> B in '93, and my business has only improved. I expanded online in '98 or
> '99 and it's grown even bigger.
> If I wasn't committed to my local and regional clients who have been
> ordering with me for 12 to 20 years, I'd probably be doing even more
> business online. As it is, I've received orders from at least 44 states,
> Wash. D.C., Venezuela, Italy, Japan, and recently New Zealand.
> K & B has several dealers who sell 50 to 100% of their orders via the
> net and email.
> NOTE: This isn't a business where you buy the merchandise, then sell it,
> and wait for your profits when you collect. K & B handles all the
> credit, billing, sales tax collection and reporting, paying you
> commissions on the orders you sell.
> Best of luck in finding something that works for you, before you lose
> another dime on buying more info.
> Dennis Bevers
How To Save Big On This Priceless Knowledge
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