Re: Why Write a How-To Opportunity Guide When You Can Just Do The Activity?

Hi James,

Well, I sell my informtion so that others can maybe gain from it.

I DO NOT make gazillions of $$$ via sales. In fact, very little.

BUT, I DO make very good money walking the walk!

In other words, I guess I earned maybe $100 last year on the sales of one of my "How To" books. However, I earned 50-Times that amount operating the very same business. And, I expect that this year I'll do even more.

So.. Why do I sell the information? I figure if you're interested enough to lay down your money, you just "MIGHT" get off your butt, put the information to work, and earn some good cash yourself. (I'm not always right about that, however.)

Pete

> Greetings,

> Looking at all the interesting comments posted on this forum, I noticed
> one sentiment that comes up quite often. Not just here, but even out there
> in the every day world.

> What is it?

> The idea that the authors of the how-to-make-money guides should just do
> whatever it is they are writing about instead of pitching the how-to
> details to others for a few bucks.

> For example, a few threads back, Mark states:

> "I beleive if the person was making the type of money say they say,
> they would spend more time doing it than sharing with others or trying to
> sell it for $29.95."

> I understand this. A lot of people feel this way. And for good reason. If
> the plan is so good, why not just continue doing it?

> The answer is quite simple.

> Because they can, in some cases, make a lot MORE money with less effort by
> "sharing it with others" than they could doing the original
> plan.

> For example, here's an excerpt from an offline direct response mailing
> list data card--and there's plenty more of them where that comes from...

> ====================================
> ACTION OPPORTUNITY BUYERS

> UNIT OF SALE
> $19.95 - $99.00

> 55,304 - 3rdQuarter 2004
> 54,080 - Quarter 2004
> 70,250 - 1st Quarter 2004
> 215,301 - 2003
> 210,121 - 2002
> 193,534 - 2001
> 99,003 - 2000

> Buyers of money making opportunity plans, systems and books. They are
> interested in starting their own money - making enterprises without a
> large investment.
> ======================================

> Now, I don't have any idea what the original activity was that this guy or
> gal is writing about, but it's obvious that "sharing it with
> others" is certainly making them some good money! Likely way more
> than the original activity.

> Even using the lowest unit of sale of $19.95, it appears that the 3rd
> quater 2004 sales were at least $1,103,314.80! Cha-ching! And that was
> just the third quarter. If you add up the rest of the numbers it starts
> sounding unbelieveable.

> But it is real. And that's why a lot of the markters that have figured out
> how to make money with some fully legitimate activity, eventually replace
> said activity with a how-to guide showing how they did it.

> I mean...if you could make $45K a year helping single mothers fill out
> legal forms to get more child support, and $75K a year showing others how
> you did it, which one would YOU do?

> Best regards,