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FIB - Scams 101 - Ye Olde Archives
Posted By: Mel. White In Response To: Understanding "Internet Marketing" er.. rather ... a lack of understanding (Sean)
Monday, 14 February 2005, at 9:34 a.m.
> I mentioned the program to my wife who said, "well, what would you be
> marketing?" All I could reply was, "I dunno... something I come
> up with after I learn how to do it."
(sigh) No no no no no no no (you're a nice man, but your wife is right to roll her eyes!)
That's like running out and buying a lot and paying to have a building constructed on the lot BEFORE checking the zoning requirements (like is it commercially zoned) and BEFORE you decide what you'd like to sell at that location.
> So basically, how do I:
> a) Understand what Internet Marketing is
It's: Once you have a website and a product, learning how to market the product. This assumes that you don't have something that's being sold by six million (I"m not kidding) other people, and is in hot demand and for some reason couldn't be sold on Ebay.
> b) Understand how Corey's course applies to that
He takes you through a lot of the basic stuff that I learned a gazillion years ago when I took marketing courses in college (there's an index of what's in the course around here somewhere. )
> c) Explain to my wife that the product is not necessary *yet*
Well, you'd better explain it to me, too.
The marketing game is a continually moving target. You can learn all about it as it exists at one time and place, but by the time you have an actual product, it could be three years later and that old method could be very ineffective (like the "free for all board" advertising we saw mentioned around here somewhere. Bad, bad, bad idea.)
> So using the words every child on a playground who has lost their ball has
> said....
> "Little help?"
Now that we've got the merry go round stopped, let's look at a few questions:
* do you need a LITTLE extra, or a LOT extra (money)? If you need a LOT extra, then the way to do that is go back to school and get another degree (my salary DOUBLED (I just checked) with my last degree.)
* do you like to sell? (I loathe it. So does MaaMaw.)
* How much time do you have for the business?
If the answer to the last two are "not a whole lot" and "not a whole lot", then talk to a financial planner and do some investing. You will end up with a LOT more money in a year or two than if you'd thrown it all away on trying lots of other stuff.
(for the record, I am a writer and sell articles and fiction for right now and I also invest. So I've put my money where my mouth is.)
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