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FIB - Scams 101 - Ye Olde Archives
Posted By: Chuck Huckaby In Response To: Excellent book, Head down to the library.... (THe big Dog!)
Thursday, 13 January 2005, at 6:51 p.m.
This sounds like a great book.
My experience is like MaaMaw's... You can publish anything as long as you can sell the ads to make a profit.
It's not too hard to sell ads the first time.
The secret to repeat business is selling ads that PULL leads.
Of course, most big advertisers don't track their leads to know if the ads are pulling anyway.
But when you're targetting smaller advertisers who are putting all their hopes in an ad making them some money, they can be easily disapppointed. I think that's why pay per click ads are so powerful... you only pay when someone plays.
It's not possible in print ... unless you're tracking all the leads and charging people per lead. But most folks don't want to pay $5 per leads or whatever you'd have to charge.
In my experience, publishing things like this often best serves as "self funding advertising mechanism" instead of a full time income (in a small publication). In other words, ads pay for publication and distribution and overhead, but your real money comes from selling other things.
E.g. if you market telecommunications services, other people's ads pay for your ad to be distributed or if you sell Mary Kay or a nutritional product, etc. Or to promote a website.
Like MaaMaw, it'd be great to find a local joint venture partner without having to do all that leg work myself.
I had a friend interested in this idea. I tried to help him realize that bartering ads for products, I.d. McDonald's gift certificate he could cash in himself might be a good option if he could otherwise raise the cash to do the publishing.
We also talked about him going down to High School Print Shop to get a reduced rate on the publication he was talking about.
Of of the things I do is represent people who are disabled get the Social Security Benefits. (http://1sthowtoworkathome.com/FEDLAW)
I've targeted advertising in local restaurant menus as a viable way to do that. In that scenario, I could sell a restaurant on "free placemats" ... sell ads from non-competing businesses and include my business... and have them pay for "exposures" (i.e. number of throw away placemats).
There are lots of ways to publsh. Sounds like a GREAT book. Thanks for getting my ideas flowing.
Chuck Huckaby
1stHowToWorkAtHome.com (My website)
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