"All companies are MLM" - propaganda trap

> and I could be wrong because I don't know squat about "business
> models," but there are MLMs (such as Watkins, Mary Kay, Avon,
> Tupperware, etc.) in which you can make nice money just selling your
> product and getting your commission.

> If you never recruit anybody, you can still make money.

> If you disagree with that, would you be so kind as to explain why? I've
> been wrestling with it lately.

> Luv,

> MaaMaw
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Careful, les you are falling into the scammers trap of lumping MLM in with legit companies. I know you've read over and over from MLMers about how ALL companies are MLM. IBM is MLM cuz when they sell something, everyone gets a cut of the profits from their salaries. The CEO gets the most because he's at the top. This reframing and false defining of MLM helps to legitimize scam type MLM companies as it makes the sketchy MLM company equal with a legit company like IBM.

It works the other way around too. If a legit company like Avon is lumped in with MLMs which most people consider a bad opportunity, Avon's legitimacy is diminished. Avon becomes less legit because of its association with the shady MLM milieu.

Calling legit companies who actually sell product as "MLM" lowers their value. Face it, MLMs have a bad rap and will continue to do so. Smart marketers will not call a company an "MLM" when they actually have sales reps selling to people outside the company. Image is everything and how you decide to frame the company will either lower the company's value or raise it up.

Notice how Dennis Bevers never calls his company "MLM" even though he can recruit. He distances it from "MLM". His company is NOT MLM in any way, shape, or form. Dennis concentrates on the value he gives his customers. The benefits to his customers are a constant theme that's stressed throughout his presentation of his company. It is NOT MLM and he does not even make mention of it as MLM cuz it is not. He sells a useful product. As a businessperson, one should reframe their biz as Dennis does. Watkins, Mary Kay, Avon, Tupperware sales reps should not be called "MLM" even though they can be technically called "MLM". It would be better to say you're a foot-in-the-door-salesman for Avon than calling yourself a rep in MLM.

If a person is selling products to people and they frame their company as "MLM", they are screwing themselves over by putting their legit company in with what most people consider a "scam" or at best "sleazy". Perception is everything. Simply associating with shady characters makes you shady.

If I was selling Watkins products and someone called my company an MLM, I'd ask them, "You think Watkins is MLM?" And when they tell me about how MLMs recruit people, I'll tell 'em, "I don't recruit anyone." and continue with my sales pitch for the cool product.

MLM? Huh? What's that?