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FIB - Scams 101 - Ye Olde Archives
Posted By: Mr Bluto ^_^ In Response To: Slanting Your Ezine for Success? (Re: Steve MacLellan's Experience) (Michelle Nightengale)
Sunday, 30 July 2006, at 6:21 a.m.
Ask yourself why your subscribers will want to hear how you perform the service they are buying form you.
- If I bought cable service from my cable provider, why would I care about getting newsletters from them that explain to me how they run a cable TV service business?
- If I am outsourcing my copy writing because I don't have time or the care to do my own, why would I want my hired copywriter to send me newsletters on how he writes successful ad copy and website copy? In most cases most copy writing clients will not care for that info in your newsletter and therefore your newsletter will be perceived as "useless" which means it will be impossible to get that newsletter to generate more income for you (which is the main point of the newsletter).
If you truly put yourself in your subscribers' shoes, you can better understand what your customers will want to read or not.
What you'll most likely find is that your subscribers will find value in and benefit from information that lets them better understand how to use the product or service they bought from you as well as info about other services/products that will bring value to them (or their business).
^_^
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