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FIB - Scams 101 - Ye Olde Archives
Posted By: Michelle Nightengale <Michelle@NoSpameCommunicationsInstitute.com>
Saturday, 17 June 2006, at 8:48 a.m.
Hi all,
Just a quick tip...
I posted a couple of days ago (scroll down) about news feeds. I've done a little more research and thought I'd share what I found.
Depending on your type of business, it can be tremendously helpful to keep on top of current industry news, trends and practices, especially if you market to other businesses. (For example, I'm a copywriter and my target market is business executives in a certain industry, even though the stuff I write is ultimately directed at consumers.)
Joining their trade associations and reading the trade publications your target market reads is a great way to keep on top of your target market's current industry trends and practices. Depending on where you are in your business life though, it may be too expensive and not the best use of your money -- especially when you're just starting out.
A good solution is to sign up for free e-mail alerts from different services which will send you new and relevant information on your target industry. These alerts can be breaking news from mainstream media sources (like the Associated Press wire), industry trade journals, trade associations, info from Web sources only, etc. You can even sign up to receive other companies' press releases that they send to the media.
There are a number of sources for this information. Here are just a few:
1. Google Alerts -- www.google.com/alerts
2. Yahoo Alerts -- www.yahoo.com/alerts (or http://alerts.yahoo.com)
3. BizJournals Alerts -- www.bizjournals.com/industries
4. eWatch -- www.ewatch.com (This is a service of PRNewswire)
You can sign up to have alerts sent directly to your e-mail inbox. In all cases, you'll need to register (for free) and supply a valid e-mail address. You can choose by either industry or type in your key words. It's a great way to get current information on what's happening in a certain industry.
I hope this has been helpful. Have a great day!
Sincerely,
Michelle
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