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FIB - Scams 101 - Ye Olde Archives
Posted By: S. Tanna In Response To: Do you expect friends to use your business? (newbie)
Monday, 12 June 2006, at 7:01 a.m.
If your friends would rather buy from somebody else, then there must be something, even if you don't know what it is, which makes the somebody else, a better deal, at least in their minds.
If you push them to buy from you, even though, in their minds, you're offering a worse deal:
(a) You're taking advantage of their friendship.
You expect them to take a perceived worse deal (from you), and forego a perceived better deal (from somebody else), to help you, their friend out.
If it's a true friendship, they might expect a 2 way street: That you'd be prepared to give up their business, so they can get a perceived better deal.
Eventually, more likely sooner if it's a high ticket purchase, they will probably see things this way.
(b) You're at risk of fooling yourself.
If the only people you can sell to are your friends, you don't really have a business.
The bottom line is this:
If you just want the money, and don't care about their friendship in the long run, do whatever it takes to get their business. But don't fool yourself into thinking that being able to strong arm your ex-friends makes you into a real business person.
If you prefer to keep their friendship, then seek business elsewhere.
The other question you ought to be asking yourself: What is wrong with your product/service that makes even your friends want to look elsewhere?
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