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FIB - Scams 101 - Ye Olde Archives
Posted By: Steve MacLellan <steve@homebusiness-websites.com> In Response To: Selling Appliance extra Warranties (Robert Corlieto)
Thursday, 8 June 2006, at 7:43 a.m.
Hi Robert,
I would visit the appliance stores and ask to speak to the owner or whoever is in charge of marketing, about an idea you have.
This is how I used to get clients for my used car website. Most people were happy to talk to me. When you say you want to discuss an idea, they don't feel the pressure that you're going to try and sell them something. Plus, the people that you speak with are apt to share their insights which can be used to help you build a better business model.
Then, towards the end of the discussion you might say something like, "Give me a month and I will have something put together. Would you be interested in my services and seeing my plan at that time?"
You will get some that say no. Others will have a luke-warm attitude, but invite you back to see your presentation. A few will likely give you a "yes".
The big thing is... not to get dis-couraged. I had one day where I was getting a lot of "no" answers. The next day, I was getting the same thing so I took an extended lunch break. After lunch I was only going to do two more calls and call it a day. Those two calls said "yes" and the rest of the afternoon (I didn't quit for the day) turned into all "yes" answers.
Any first contact that seems "luke-warm" really means that these people aren't sure about you or your service. This is a perfect opportunity to build a relationship with these prospects. Chances are, if they like your service and they like you, they will become clients.
Take all feedback seriously. The willingness of my clients to share their ideas resulted in a number of changes to my business model. All of my clients benefited from these changes.
Best Regards,
Steve MacLellan
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