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FIB - Scams 101 - Ye Olde Archives

Believe it, Dear Kiddies... YOU ARE WHAT YOU WRITE

Posted By: MaaMaw
Wednesday, 7 June 2006, at 8:17 a.m.

A few dozen messages south, I started talking to Joe about his newsletter, and it occurred to me that this topic shouldn't be buried.  It's too important.

Our country is crawling with smart, highly educated people who either

In my opinion, nothing could be further from the truth.

Very often, your writing is the first thing people see, and it forms the basis for that all-important first impression.

So you're a CPA or an Environmental Engineer or a Systems Analyst or a Human Resources Manager or a Life Coach...

WHO CARES IF YOU DON'T KNOW WHERE THE COMMAS GO????????

You're the best at what you do, and that has nothing to do with being able to write a good letter.

Right?

WRONG!

It has everything to do with:

If you send out a newsletter with typos -- or with convoluted sentences that cause your reader to say, "HUH?" -- you're telling your clients/customers that you don't care enough to get it right (or find someone else get it right for you).

They might go back and figure out those sentences -- they might even overlook a few misspellings and typos because they want the information so badly -- but new business sprouts from old business.  Your writing falls into other hands. 

Will it impress -- or will it make you look like someone who doesn't sweat the small stuff?

And do you think for one minute that anyone is going to struggle to comprehend your website or your sales letter?  Of course not.  They're going to ashcan it.

One Argument for Mediocrity is that "most people don't know the difference anyway."  I'm not even going to bother addressing this one, except to say that the idea is to IMPRESS.  To LOOK THE PART.

How you write it really does matter.

What's that you say?  Your writing sucks and you're making a bundle anyway?

Okay, I'll buy that.  But have you stopped to consider how much bigger your bundle might be if your writing didn't suck?

As far as I'm concerned, it's no different than eating Oreos and going straight into an important business meeting without checking your teeth...

or pausing to pick your nose in the middle of a sales presentation.

Luv,

MaaMaw








WordMentor...... Feel free to ignore the plug, but HEED THE MESSAGE!!

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You'll find great information in this "Read Only" Archive, but remember..... things change.
Be sure to visit the Current Message Board when you're finished here.

We're very friendly, so don't be shy... just jump right in and post your question.
Scams outnumber legitimate biz ops about a bzillion to one, so it's well worth your time.



NOTICE TO SCUMBEEZLES
(you know who you are... you scream "Foul!" when the truth comes out)
        PLEASE READ THIS LEGAL NOTICE CAREFULLY BEFORE YOU FILE A LAWSUIT OR EVEN WASTE TIME THINKING ABOUT IT.  It has been done before, but never successfully.  In fact, the last dodobird who tried it ended up being ordered to pay more than $77,000 in attorney fees ($65,000+ to my attorneys and $12,000+ to my co-defendant's legal advisor).
        If your attorney is worth his salt, he's going to tell you that the expense of filing a lawsuit you can't win is a whole lot worse than any "damages" resulting from messages posted on this insignificant little chunk of cyberspace.
        NEWS FLASH:  I didn't just climb down off that ol' turnip truck yesterday.  I'm well aware that expressing a negative opinion, relating one's personal experience, and restating provable facts are all legal in this country and do not constitute libel, slander, or defamation -- so you don't want to play games with me, and you sure don't want to start something you aren't prepared to finish.  I don't take threats lightly, and I don't accept bribes (or did you call it a "mutually-beneficial arrangement"?).  I'll turn you in faster than you can yell, "ARREST ME, I'M SCUM!!" 
        Do yourself a favor and turn your legal team loose in greener pastures.
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        In closing, I would like to remind you once again that it is still legal, in this great country of ours, to express a PERSONAL OPINION, as long as it is presented as opinion and not as fact.
        And finally, all you scammers out there will do well to remember that TRUTH IS AN ABSOLUTE DEFENSE against charges of libel, defamation, and slander... so if you're operating just a hop, skip, and jump ahead of the law, you might want to think twice before doing anything stupid... (AND SHAME ON YOU!!).