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FIB - Scams 101 - Ye Olde Archives
Posted By: Sandi Bowman
Sunday, 30 April 2006, at 12:37 p.m.
> Generally, the market for emergency services is local because they need
> you RIGHT NOW and they expect you to resolve their issues immediately or
> within a guaranteed time limit. Very few are going to hop on the internet
> when there's an emergency. They might do it if the situation is urgent
> (laptop just died and you have a presentation/trip tomorrow) but then
> they'll be shopping locally.
> A phone book listing and radio ads can be very effective. And don't
> neglect the newspaper ads, particularly if you can afford enough space to
> give a 4-5 sentence "wow, I didn't know THAT!" factoid.
It depends upon the type of emergency services. A lot of folks will put up a magnet on the refrig with emergency contact info if you provide it. These could be handed out at fairs, through retailers to include with anything they sell as a freebie extra or to just put on the counters in a basket for folks to pick up.
Join the local Chamber of Commerce...lots of good contacts and folks who'll help you get the word out. You can usually run a little blurb in their newsletter, too.
Distribute info pack to Doctors offices, clinics, etc.
Get interviewed on radio or TV to promote. Radio stations will allow you to produce a little PSA (public service announcement)if it qualifies. Public TV will even allow you to do a show about your services if it's in the public interest and interesting to their viewers.
You can always try to get something published as a public interest item in the newspaper...and it won't cost you anything except some time. Don't forget the little freebie papers...they're often read cover to cover and are very inexpensive to advertise in.
Hope this helps.
Sandi Bowman
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