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FIB - Scams 101 - Ye Olde Archives

No I don't want that of banner, thank you the info

Posted By: Carla Ball
Thursday, 16 March 2006, at 7:25 p.m.

In Response To: Re: I want a banner/graphic to put on my link (S. Tanna)

>
I am clueless about banners adsense, google ads, etc. I don't want to go there. I guess what I want is a graphics/logo to post on my link when I have a link on someone elses site, something more than just text. I also know nothing about html, I can create a logo but I don't know how to put hidden info in it if I had to. Thanks for the lesson today, who says an old dog can't learn new tricks :)

I don't know which bit you are referring to

> 1 Banner display is known as 1 "impression"

> Banners costs are usually measured per thousand impressions (abbreviated
> to "CPM" - Cost Per Mille)

> So if you getting say 25,000 impressions for $X, your CPM is $X / 25, etc.

> Ball park prices

> < $1 CPM cheap

> Prices tend to be higher for small quantities (if you're not buying
> millions of impressions), and on targeted sites, and on premium sites, and
> lower everywhere else

> But here's the thing...

> Let's say you were to buy 25,000 impressions for $X

> That means your banner is shown 25,000 times - but only a few of those
> people click.

> If it's 0.1% (which is pretty good these days), that's only 25 people
> visting your site!

> So the equivalent Cost Per Click (CPC), the average amount you pay for
> each visitor, is $X / 25

> The question to ask, is how does that banner CPC, compare to the cost per
> click if you were to advertise on Overture, FindWhat or Google AdWords.
> Chances are, unless you can buy banner impressions very cheap, or your
> particular keywords are very expensive, search engine advertising is going
> to be cheaper - and more effective, because Search Engines only send
> people who typed in one of your keywords.

Stained Glass Creations By Carla Ball

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You'll find great information in this "Read Only" Archive, but remember..... things change.
Be sure to visit the Current Message Board when you're finished here.

We're very friendly, so don't be shy... just jump right in and post your question.
Scams outnumber legitimate biz ops about a bzillion to one, so it's well worth your time.



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(you know who you are... you scream "Foul!" when the truth comes out)
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