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FIB - Scams 101 - Ye Olde Archives
Posted By: Carla Ball In Response To: Re: I want a banner/graphic to put on my link (S. Tanna)
Thursday, 16 March 2006, at 7:25 p.m.
>
I am clueless about banners adsense, google ads, etc. I don't want to go there. I guess what I want is a graphics/logo to post on my link when I have a link on someone elses site, something more than just text. I also know nothing about html, I can create a logo but I don't know how to put hidden info in it if I had to. Thanks for the lesson today, who says an old dog can't learn new tricks :)
I don't know which bit you are referring to
> 1 Banner display is known as 1 "impression"
> Banners costs are usually measured per thousand impressions (abbreviated
> to "CPM" - Cost Per Mille)
> So if you getting say 25,000 impressions for $X, your CPM is $X / 25, etc.
> Ball park prices
> < $1 CPM cheap
> Prices tend to be higher for small quantities (if you're not buying
> millions of impressions), and on targeted sites, and on premium sites, and
> lower everywhere else
> But here's the thing...
> Let's say you were to buy 25,000 impressions for $X
> That means your banner is shown 25,000 times - but only a few of those
> people click.
> If it's 0.1% (which is pretty good these days), that's only 25 people
> visting your site!
> So the equivalent Cost Per Click (CPC), the average amount you pay for
> each visitor, is $X / 25
> The question to ask, is how does that banner CPC, compare to the cost per
> click if you were to advertise on Overture, FindWhat or Google AdWords.
> Chances are, unless you can buy banner impressions very cheap, or your
> particular keywords are very expensive, search engine advertising is going
> to be cheaper - and more effective, because Search Engines only send
> people who typed in one of your keywords.
Stained Glass Creations By Carla Ball
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