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FIB - Scams 101 - Ye Olde Archives

A good example of "personal coach" type marketing

Posted By: Mel. White
Wednesday, 1 February 2006, at 9:24 a.m.

I ran across this one while looking up specs for a magazine I was submitting an article to: http://www.yourjewishfairygodmother.com/

It's a fun site (it has not been updated since 2005, however.) If you're marketing your personal services on the internet, you might want to pay very close attention to some of the things that she does that are "so very right" from a marketing standpoint:

* branding... that cartoon is unique and serves as instant identification. So does the color.
* content... multiple pages, easy to find index on the left-hand side (important place... THIS is what folks read first and if they're not enamored of your first few sentences, they may still stop and browse and check theother pages out.
* articles ... she writes for other places on the Internet, which is how I found her.
* subtle hype... check out her biography. She uses humor (good selling point) and downplays any degrees, etc.
* several products... like her "10 commandments" tee shirts/tote bags and her columns, information about having her as a keynote speaker, and so forth.
* freebies... chicken soup recipe.
* up-front pricing... this is a biggie for many people. Her "$1.00/minute" allows someone to set a time and a price -- giving THEM the feeling of control in a situation. Nice strategy.
* benefit statements ("what's in it for YOU") incorporated around the website. Excellent selling point and targeted to the niche market.

Another site in a similar vein (which has a HUGE following) is Flylady at http://www.flylady.net/ Again, we see product, menu, and up-front pricing as well as freebies that keep content fresh and keep the search engines happy.

A note for the newcomers: although these are profitable sites, none was an Instant One-Month Success Story. They all grew over time and represent stable businesses that do make their owners a living wage.

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