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FIB - Scams 101 - Ye Olde Archives
Posted By: BizNewbie In Response To: A few suggestions (start local!) (Mel. White)
Thursday, 19 January 2006, at 2:55 p.m.
Mel,Tom, and Sandi!
The "free books" plans seems like a good start.
I am not planning on competing on price, i will always lose. THe problem is that this company excels in customer service and have all the competitive advantages that I was offering:
1) Full care of warranty work
2)free set-up and delivery
3) price guarantee
4)outstanding customer service
5) same day, set-up and delivery with local representation
etc etc etc
I "tested" them out, I received the best no-hassle service I have got in a long time. Extremely helpful, friendly, giving, and no-pressure.
It is easy to say to "give better service" , but it is hard visualize concrete things to offer. I have thought of offering a free 1/2 hr. computer lesson for newbies; yearly cleaning; free spyware software or antivirus, etc.
It is frustrating because a small business must have a competitive advantage in at least one niche, and they seem to cover it all! After I finished my initial part of my plan, I saw what they were offering, and they matched my "advantages" to a tee!
Any more ideas greatly appreciated!
thanks,
V
An excellent idea!
> However -- the people with less than ideal credit often don't have access
> to the Internet or to computers. Therefore they're not likely to find
> these competitors. Very few of your target market may be computer savvy.
> They're not targeting local or if they are, it's a very broad target.
> I haven't noticed them advertising to college students (well, not at UNT
> Denton, they weren't) and that would be a very good warm market. Colleges
> that cater to the working person going back for a degree (as opposed to
> the youth being supported by mom and pop) will have people in urgent need
> of machines or better machines and who may need payment plans WITHOUT
> digging into the credit card.
> You can also cater to what I call the "micro churches"; small
> churches (often in shopping centers) who need and appreciate computer
> resources but who do not have a congregation large enough to support their
> own IT specialist and the latest machine on the market. Cold calls and
> flyers specifically mentioning church usage would attract these buyers.
> Military bases are another place where people are dependable but may not
> have a lot of money on hand. The military and military families (check
> your local VFW post... network there....) can be another market.
> Erf. I'm not at the top of my form today, and that's all I can think of at
> the moment. No doubt more will come to me later.
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