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FIB - Scams 101 - Ye Olde Archives
Posted By: James Jones In Response To: When geeks go into business... (Mel. White)
Tuesday, 29 November 2005, at 3:29 p.m.
http://www.cafepress.com/thelactivist/971381
These are humorous t-shirts about breastfeeding.
To read the story behind the site -- Zero Cash, A Little Talent and 30 Days -- go to:
http://www.searchengineguide.com/laycock/006142.html
James
> I ran across this site that was a perfect example of the "find your
> niche" business -- a site that makes sterling silver jewelry of
> molecules such as seratonin and acetylcholine and so forth. Now... you are
> probably scratching your head and going "HUH?" but it's a
> perfect example of successful niche marketing.
> In this case, the owner is a PhD chemist and is aware that there's a
> market for Stuff for the Overly Educated. This particular sector tends to
> have a lot of money and also likes "in-jokes" as well... so
> wearing a set of boxer shorts with the molecular diagram for testosterone
> is something they would think is hilarious.
> Here's the site: http://www.madewithmolecules.com/
> So how does this affect you? Well, nerds and geeks aren't the only ones
> with "in-jokes" that can be marketed to. "Horse
> people" is another group that I can think of off the top of my head
> (gift baskets, jewelry, tee shirts, etc) and so are "people who own
> collies" and "people who own tabby cats" and "people
> who own goldfish" and "people who own Porche cars" and so
> on and so forth.
> In marketing to any such group, it's best if it's a group that YOU belong
> to. You know the jokes, you know the situation, and you know what kinds of
> things appeal to them most (for train enthusiasts, for example, tee shirts
> with old trains and replicas of old conductor caps or uniforms.)
> So if you're thinking of starting a business in the new year, start
> looking at your own hobbies and interests (as this chemist did) and
> thinking about "insider marketing."
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