I didn't care for it...

I probably have a different perspective on it then most people. Recently I told my newsletter readers that I don't recommend it.

As someone else said, it's just a "character" that the author is playing. But my personal opinion is that he takes it too far (I back this statement up with a quote from his book where he calls some of his other customers losers).

Anyway, here's what I said:

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I'm sure you've heard the buzz about the Rich Jerk ebook, and you may even be getting sick of it. Probably everyone and their mother has been telling you it's the best thing since sliced bread.

Well I disagree.... So you can relax, because I'm not going to try to convince you to buy it in this editorial.

Personally I'm glad I bought it when it was $50 and not $100 or even $199...

I simply was unimpressed.

OK, sure -- many of the marketing experts are right that a book is worth it even if only 5% of the info in it is something you can use to increase your bottom line. And indeed, there was one page that caught my attention and gave me an idea. In that sense, I suppose I got more than my money's worth.

But I'm not sure if it's worth it to get an idea in exchange for being subjected to so much negative energy.

OK, clearly I knew before I bought it that the author was using a controversial tactic to sell books. He called himself "The Rich Jerk," and let that personality flow through his salesletter.'

But it didn't stop there.

On the download page he continues with the theme by saying something like "You're smarter than you look."

It didn't stop there, either.

In the actual ebook he says, "I'm better than you."

Fine, whatever...you're the Rich Jerk so you're keeping consistency with the theme. I didn't expect you to treat your ebook customers with respect because you are the Rich Jerk after all. I expect it.

I guess what bothered me is that his "jerk" attitude didn't even stop there. For example, on page 35 of his book (and I quote) he says, "...I earn $15-$20k from these losers..."

"Losers."

I went to the site he linked to where he claims to make the $15-$20k from "losers." And you know what? This site purports to be a nice and helpful strategy and review site.

THESE customers have no idea that he thinks they're losers.

Do you see the difference? He doesn't give a flying fig what I think -- but I know that already because he's the Rich Jerk.

But on this other site he's coming off as helpful...meanwhile he views his customers as losers.

Think about that for a moment...

How would YOU feel if you read in one of my ebooks the following quote..."I make lots of money off those Missing Link newsletter losers."

This sort of attitude dominates the Rich Jerk book. I wrongly thought it would end as soon as I paid, but it didn't.

Thus I cannot recommend a book like this...

Too much negativity. Too much bad energy. And perhaps for the Rich Jerk, too much bad Karma.

What goes around, comes around...

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p.s. His marketing is brilliant though.... he polarized people so that you love him or hate him. Controversy creates buzz and spurs sales. As others have said, learn from the marketing (but see if you can do without attracting the bad vibes to you). ;)

Cheers,

Becky