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FIB - Scams 101 - Ye Olde Archives
Posted By: Mel. White In Response To: Re: Guess I was being too coy... (Pete Gee)
Wednesday, 19 October 2005, at 6:01 p.m.
> Well, actually this is probably my fault. I wasn't clear enough in my
> original post. I hope the finished product doesn't have that problem! The
> project is actually a book in electronic and hardcopy format that gives
> pet grooming business owners several dozens of ways to add revenue stream
> and profitability to there business.
I've got to agree with Sandy that your target audience isn't sitting on the Internet looking for things to sell UNLESS you happen to have a forum with a large population base for pet groomers. Direct mailing is a lot more efficient. Ads at a newsletter/newspaper for any college campus that features pet grooming (or wherever it's learned) are worth every penny of your time.
Yes, have a website for convenient ordering. But your best bang for the buck will be offline.
Here's an example of a website that started out for pet groomers... notice that it hasn't been updated since 2004 although it promises to be a "monthly magazine." The traffic ranking is nonexistant and yet it's one of the top in the category searches. This indicates that groomers just aren't looking for this stuff online.
http://www.groomersnetwork.com/
Advertising at the regional and national pet grooming shows would also be profitable. Your target market is there and hungry for new ideas:
http://www.northerngroomers.co.uk/new_england_pet_grooming_profess.htm
You might also check out dog magazines, breed magazines, and pet magazines that groomers advertise in. They always check their ads and will notice a nice display ad. You can get in some of the smaller magazines for less than the cost of a big web host.
But looking at the dead links for a lot of grooming related things, I think you will find that it's much harder to get the business you want if you target online instead of offline.
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