Well, how good are you at finding markets?

> I am looking at a 2-up not as something that can give me the huge money
> that we hear so much about (6 figures a month). I am looking at it from a
> direct sales point of view that pays $1000 per sale but with 2-up leverage
> and, no other percentage/levels.

Look at it from a marketing standpoint -- how good are you at cold call sales? Do you have the "style" that people with that kind of income will react positively to? Given that many lists have a 2% positive response rate or less, do you have the time to go through 100-200 calls per week to get that one sale?

That would be 5,200 calls per year to people who pick up the phone and listen to you. Or an ad in the paper that motivates 100 people to call YOU per week.

> If I do find a product that is worth the money (a very important point to
...
> Now IF each of those people make at least two sales and they pass them up
...
> Now if those 2-ups that were passed to me continue to sponsor anyone else
...

That's a lot of "ifs", friend. IF you can't correctly identify your target market AND hit people who haven't heard and rejected this before, then you won't get a single sale per week. And IF you get supersalesbeings in your downline, you might get a whole bunch of those who can sell one per week.

But I think before you hit THAT "if", you might want to talk to some of the experienced MLM-ers. Reading the boards at MLM.com and other such places gives me the impression that only 1 of 100 in your downline will be a super-seller. Your job as motivator will take up more time than your job as seller.

> I read that insurance industry has used this model and also selling cars
> along with other industries.

Andy, someone's selling you a bill of goods, there. There's one or two MLMs doing insurance but if you do some basic research (toddle out to finance.yahoo.com and look at how much money they bring in), you'll find that the old standard business model prevails and that nobody really is using MLM or the 2-up.

...and the insurance industry is competitive. If it was good, they'd switch business models.

As to the car industry using it... you really do have to giggle over that one. They're trying to convince you that the standard distribution model (manufacturer sells to wholesale, wholesale sells to public) is a "2-up" plan. It really isn't. If they were using an MLM/2-up plan in the auto industry, cars would cost about 15 times what they do today.

It doesn't hurt to dream, but I'm afraid that about January of next year, some cold hard realities are going to sit up and whack you when you figure out how much time and money you spent for almost no income.