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FIB - Scams 101 - Ye Olde Archives
Posted By: Valarri In Response To: Re: Internet Store? (pete)
Wednesday, 22 June 2005, at 7:14 p.m.
> I don't promote it here, but it sounds like something you might be
> intrested in. No hype, you've just got to work some on SEO and you can
> have a nice supplemental income.
Well, actually, it isn't that simple. Using a dropshipper is not like an affiliate program. In addition to SEO work (which is actually secondary to advetising - which costs money and no guarantee of returns) you need to take the order, submit them to your drop shipper and then, collect payment form your customer, and take care of all tht good stuff like customer service. You will also need a phone # depending on your target market. If you have a phone, you will need ot answer it to take orders and take care of CS issues...yes, even returns and disgruntled customes.
And like i said, you have to advertise the site. SEO (search engine optimization) is not the way to start and ecommerce site. YES. SEO is important, but secondary to paid advetising for an excommerce site. SEO for ecomm i seven more hit or miss than it is for a regular, non-ecom site. Many of the Search Engines (SEs) worth getting into do not rank ecommerce sites as easily or well as they do other sites, like content sites.
SEO is also very unreliable. I fyou are lucky to get 1-10 ranks for some good keywords, it will have taken you a long time. And then, once you are there, you have to maintain it. Google can drop you down from #1 to #1001 at the drop of a hat...and they do it all the time. Sometimes you can recoup, sometimes you can't. So as you can see SEO is really not a marketing model on which to base an ecomm site. It isn't very realistic, especially if you are doing all the SEO yourself AND taking care of the business you are getting. Even hiring a real expert will never guarantee results and it is EXPENSIVE.
The post above really makes dropshipping look easy and worry free but nothing is further from the truth. I am not saying you can't do it. You can, but it jsut isn't the bowl of cherries some folks make it out to be.
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