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FIB - Scams 101 - Ye Olde Archives
Posted By: Larry Foster <blackstonecap@yahoo.com> In Response To: Re: AWAI (William Smith)
Thursday, 2 June 2005, at 5:22 a.m.
William's response is the best advice that anyone can give. There is no get rich, magic bullet.
I have not actually done much with the course,yet,other than review each monthly installment as it comes in. I chose to pay in monthly installments.
Although I enrolled to learn how to write my own copy, I have been around marketing for a while and am sure this is a great program if you do the assignments and implement the lessons.
Last, I believe they offer resources that you can get spec assignments from and give advice on how to land assignments.
> First, the course is very comprehensive, and probably if you follow their
> suggestions you can build a following of clients. I personally knew two
> women who had their own advertising-copywriting-graphic design business
> and they did quite well. Of course, keep in mind that it takes quite a bit
> of time, enegery and determined dedication to grow a business to the level
> of success they achieved.
> Although some may disagree with me, it doesn't matter if the field is
> saturated. If you do good, high quality work and have a sense of urgency
> about taking care of your client's business, you won't have a problem
> getting work. I opened an accounting practice many years ago in a town
> saturated with accountants and managed to scrape out a good living, so I
> know it can be done.
> Initially, you may have to do a couple of free projects for local charity
> organizations in your area and get testimonials from them to build a
> portfolio to show prospective paying clients. The odds are great that most
> of your business will come from businesses within your local area,
> because, as you have correctly concluded, the national big-name projects
> are going to have a lot of competition.
> That doesn't mean that you won't land a national project, just that your
> work needs to be sharp. Don't assume that you aren't talented enough. If
> you only have a few hours per week to invest in studying the course, it
> may take a year to complete the course. Ask yourself whether you will have
> the stamina to continue studying and working for a long period of time
> with no apparent return in sight. After that, it may take more time to
> start getting clients. You will have to invest quit a bit of time, energy
> and some money if you want to be a freelance copywriter. Of course, that
> is true of any worthwile occupation.
> If this is something you really want to do, don't get discouraged. I don't
> know what kind of work you are doing now, but what it all boils down to is
> whether you want to be working where you are now, or would you prefer to
> be self-employed in a few years. Make no mistake though, as with most
> worthwile pursuits, it likely will not be easy or quick.
> Many people, such as myself, enroll in the course with no intention of
> becoming a freelance copywriter. What we are looking at is becoming more
> proficient at our own projects.
> AWIA does in fact offer more advanced copywriting courses and boot camps.
> Whether these are necessary will depend on how far you want to stretch
> your education. As far as personal coaching, your best bet may be to find
> work for a company doing similiar work. Just let them know that you have
> completed the AWIA course and show them your completed AWIA course project
> and that may very well help you get your foot in the door.
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